An Analysis of the Variables Associated with Alumni Giving and Employee Giving to a Mid-Sized Southeastern University

<p>The purpose of this study was to determine if there was a relationship among selected demographic variables and donor or nondonor status of alumni and employees at the participating university. The variables involving alumni were gender, highest degree earned, and college of major study. The variables regarding employees were gender and position. The study was conducted using archived alumni data from the Alumni Association’s database program and the archived employee data from the Office of Human Resources’ database program. The population for this study consisted of the 76,728 alumni and the 2,279 full-time employees of a mid-sized southeastern university during the fiscal year 2009-2010. The results of the data analysis gave insight into what degree alumni and employees gave back to their university and place of employment. For example, 3.9% of alumni were found to be donors while 18.4% of employees were shown to be donors. The percentage of alumni who donated increased with each advanced degree earned. Males in both categories, alumni and employees, donated at a higher percentage than females. In the employee category, faculty were shown to donate at a higher percentage than administrators or staff. The study provided an increase in the body of knowledge of the variables of alumni giving and employee giving at the participating university.</p>

Name thesis:degree_name

EdD (Doctor of Education)

Level thesis:degree_level

Dissertation - unrestricted

Discipline thesis:degree_discipline

Educational Leadership

Year dc:date.issued

2012

Author dc:creator

• Loveday, Christine Hawk

• Philanthropy
• Fundraising
• Employee Giving
• Alumni Giving
• Alumni
• Education
• Educational Leadership

Statement dc:rights

• Copyright by the authors.

Repository record dc:identifier

https://dc.etsu.edu/etd/1216

OAI identifier oai:identifier

oai:dc.etsu.edu:etd-2402