This study examined how images of people of different genders and ethnicities were represented on Fortune Global 500 website front-screens. The front-screens produced 975 images of men and women. The images were analyzed using frequency counts and a six-point Body Index Scale.
A major finding was that images of Caucasians dominated Fortune Global 500 front-screens. Caucasians represented 66.3 percent of the total images.
Another major finding was that images of men were depicted more frequently than images of women on Fortune Global 500 website front-screens. Images of men comprised 51.9 percent of the total iamges, whereas images of women accounted for 48.1 percent of the images.
The face-ism theory, which asserts that images of men and Caucasians are cropped to emphasize their intellect and dominance and images of women and people of minority ethnicities are cropped placing emphasis on their bodies, was not supported in this study.
","abstract_html":"<p>This study examined how images of people of different genders and ethnicities were represented on Fortune Global 500 website front-screens. The front-screens produced 975 images of men and women. The images were analyzed using frequency counts and a six-point Body Index Scale.</p><p>A major finding was that images of Caucasians dominated Fortune Global 500 front-screens. Caucasians represented 66.3 percent of the total images.</p><p>Another major finding was that images of men were depicted more frequently than images of women on Fortune Global 500 website front-screens. Images of men comprised 51.9 percent of the total iamges, whereas images of women accounted for 48.1 percent of the images.</p><p>The face-ism theory, which asserts that images of men and Caucasians are cropped to emphasize their intellect and dominance and images of women and people of minority ethnicities are cropped placing emphasis on their bodies, was not supported in this study.</p>","abstract_has_math":false,"creators":["Dishner, Adriane Nicole"],"institution":null,"degree_name":"MA (Master of Arts)","degree_level":"Thesis - restricted","degree_discipline":"Communication, Professional","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2003,"date_issued":"2003-05-03T07:00:00Z","date_published":"2003-05-03T07:00:00Z","updated_at":"2026-07-24T02:19:21Z","subjects":["Face-ism","Ethnicity Representation","Gender Representation","Fortune Global 500 Websites","Communication","Gender, Race, Sexuality, and Ethnicity in Communication","Social and Behavioral Sciences"],"languages":[],"rights":["Copyright by the authors."],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://dc.etsu.edu/etd/751","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Dishner, Adriane Nicole"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.issued","label":"Date","values":["2003-05-03T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communication, Professional"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis - restricted"]},{"key":"thesis:degree_name","label":"Degree Name","values":["MA (Master of Arts)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Face-ism","Ethnicity Representation","Gender Representation","Fortune Global 500 Websites","Communication","Gender, Race, Sexuality, and Ethnicity in Communication","Social and Behavioral Sciences"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["Copyright by the authors."]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://dc.etsu.edu/context/etd/article/1908/viewcontent/DishnerA040203f.pdf","https://dc.etsu.edu/etd/751"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study examined how images of people of different genders and ethnicities were represented on Fortune Global 500 website front-screens. The front-screens produced 975 images of men and women. The images were analyzed using frequency counts and a six-point Body Index Scale.
A major finding was that images of Caucasians dominated Fortune Global 500 front-screens. Caucasians represented 66.3 percent of the total images.
Another major finding was that images of men were depicted more frequently than images of women on Fortune Global 500 website front-screens. Images of men comprised 51.9 percent of the total iamges, whereas images of women accounted for 48.1 percent of the images.
The face-ism theory, which asserts that images of men and Caucasians are cropped to emphasize their intellect and dominance and images of women and people of minority ethnicities are cropped placing emphasis on their bodies, was not supported in this study.
"]},{"key":"dc:title","label":"Title","values":["Images of Gender and Ethnicity on Fortune Global 500 Company Websites."]}]}],"canonical_facts":{"dc:creator":["Dishner, Adriane Nicole"],"dc:date.issued":["2003-05-03T07:00:00Z"],"dc:description.abstract":["This study examined how images of people of different genders and ethnicities were represented on Fortune Global 500 website front-screens. The front-screens produced 975 images of men and women. The images were analyzed using frequency counts and a six-point Body Index Scale.
A major finding was that images of Caucasians dominated Fortune Global 500 front-screens. Caucasians represented 66.3 percent of the total images.
Another major finding was that images of men were depicted more frequently than images of women on Fortune Global 500 website front-screens. Images of men comprised 51.9 percent of the total iamges, whereas images of women accounted for 48.1 percent of the images.
The face-ism theory, which asserts that images of men and Caucasians are cropped to emphasize their intellect and dominance and images of women and people of minority ethnicities are cropped placing emphasis on their bodies, was not supported in this study.
"],"dc:identifier":["https://dc.etsu.edu/context/etd/article/1908/viewcontent/DishnerA040203f.pdf","https://dc.etsu.edu/etd/751"],"dc:rights":["Copyright by the authors."],"dc:subject":["Face-ism","Ethnicity Representation","Gender Representation","Fortune Global 500 Websites","Communication","Gender, Race, Sexuality, and Ethnicity in Communication","Social and Behavioral Sciences"],"dc:title":["Images of Gender and Ethnicity on Fortune Global 500 Company Websites."],"thesis:degree_discipline":["Communication, Professional"],"thesis:degree_level":["Thesis - restricted"],"thesis:degree_name":["MA (Master of Arts)"]},"updated_at":"2026-07-24T02:19:21Z"}