This study exposes the problems women face in the ready to wear (RTW) apparel sizing system and also investigates the idea that 3D body scanning technology can be used to eliminate ill-fitting apparel for consumers, in this case denim pants (jeans). In order to investigate why consumers have not yet adopted this technology, a survey was conducted using principles from the Technology Acceptance Model (TAM) to understand the motivations of females aged 18-35 towards adopting this new technology. Two hypotheses were formed: non-adoption is caused by hedonic motivation, or non-adoption is caused by utilitarian motivations. It can be concluded from the study that consumers are more hedonically motivated towards adoption of fashion products and demonstrate a willingness to adopt three-dimensional body scanning technology for better fitting jeans.
","abstract_html":"<p>This study exposes the problems women face in the ready to wear (RTW) apparel sizing system and also investigates the idea that 3D body scanning technology can be used to eliminate ill-fitting apparel for consumers, in this case denim pants (jeans). In order to investigate why consumers have not yet adopted this technology, a survey was conducted using principles from the Technology Acceptance Model (TAM) to understand the motivations of females aged 18-35 towards adopting this new technology. Two hypotheses were formed: non-adoption is caused by hedonic motivation, or non-adoption is caused by utilitarian motivations. It can be concluded from the study that consumers are more hedonically motivated towards adoption of fashion products and demonstrate a willingness to adopt three-dimensional body scanning technology for better fitting jeans.</p>","abstract_has_math":false,"creators":["Rzepka, Aimee"],"institution":null,"degree_name":"Master of Science (MS)","degree_level":"Open Access Thesis","degree_discipline":"Technology Studies","degree_department":null,"school":null,"contributors":["Subhas Ghosh, PhD, Chair","Professor Julie Becker, Committee Member"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2011,"date_issued":"2011-11-14T08:00:00Z","date_published":"2011-11-14T08:00:00Z","updated_at":"2026-07-24T02:16:44Z","subjects":["apparel sizing","3D body scanning","technology acceptance model","hedonic motivation","utilitarian motivation","Science and Technology Studies"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://commons.emich.edu/theses/363","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Subhas Ghosh, PhD, Chair","Professor Julie Becker, Committee Member"]},{"key":"dc:creator","label":"Author","values":["Rzepka, Aimee"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2012-01-09T08:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Technology Studies"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Open Access Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science (MS)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["apparel sizing","3D body scanning","technology acceptance model","hedonic motivation","utilitarian motivation","Science and Technology Studies"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://commons.emich.edu/theses/363"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study exposes the problems women face in the ready to wear (RTW) apparel sizing system and also investigates the idea that 3D body scanning technology can be used to eliminate ill-fitting apparel for consumers, in this case denim pants (jeans). In order to investigate why consumers have not yet adopted this technology, a survey was conducted using principles from the Technology Acceptance Model (TAM) to understand the motivations of females aged 18-35 towards adopting this new technology. Two hypotheses were formed: non-adoption is caused by hedonic motivation, or non-adoption is caused by utilitarian motivations. It can be concluded from the study that consumers are more hedonically motivated towards adoption of fashion products and demonstrate a willingness to adopt three-dimensional body scanning technology for better fitting jeans.
"]},{"key":"dc:title","label":"Title","values":["Fashion: Hedonic vs. utilitarian: A study of fit issues of women’s ready to wear and an examination of the technology acceptance model for consumer adoption of 3D body scanning for improved fit of denim"]}]}],"canonical_facts":{"dc:contributor":["Subhas Ghosh, PhD, Chair","Professor Julie Becker, Committee Member"],"dc:creator":["Rzepka, Aimee"],"dc:date.available":["2012-01-09T08:00:00Z"],"dc:description.abstract":["This study exposes the problems women face in the ready to wear (RTW) apparel sizing system and also investigates the idea that 3D body scanning technology can be used to eliminate ill-fitting apparel for consumers, in this case denim pants (jeans). In order to investigate why consumers have not yet adopted this technology, a survey was conducted using principles from the Technology Acceptance Model (TAM) to understand the motivations of females aged 18-35 towards adopting this new technology. Two hypotheses were formed: non-adoption is caused by hedonic motivation, or non-adoption is caused by utilitarian motivations. It can be concluded from the study that consumers are more hedonically motivated towards adoption of fashion products and demonstrate a willingness to adopt three-dimensional body scanning technology for better fitting jeans.
"],"dc:identifier":["https://commons.emich.edu/theses/363"],"dc:subject":["apparel sizing","3D body scanning","technology acceptance model","hedonic motivation","utilitarian motivation","Science and Technology Studies"],"dc:title":["Fashion: Hedonic vs. utilitarian: A study of fit issues of women’s ready to wear and an examination of the technology acceptance model for consumer adoption of 3D body scanning for improved fit of denim"],"thesis:degree_discipline":["Technology Studies"],"thesis:degree_level":["Open Access Thesis"],"thesis:degree_name":["Master of Science (MS)"]},"updated_at":"2026-07-24T02:16:44Z"}