The introduction of new publishing platforms like blogs into the world of sports journalism has forced journalists to modify their technique and approach to writing. This paper addresses that shift through examination of rhetorical theory, in-depth first-person research, and a culmination of rhetorical advantages for digitally publishing sports journalists. In the first section of this thesis, the author establishes the rhetorical act of blogging through the theoretical lenses of Mikhail Bakhtin and Mary Hocks while analyzing the sports blog, SB Nation. Then, the author conducts survey-driven research with actual blogging sports journalists to understand their opinions and viewpoints about blogging. After collecting all of the information, the author concludes with a discussion of two profound rhetorical benefits for digital publishing sports journalists: availability and audience outreach.
","abstract_html":"<p>The introduction of new publishing platforms like blogs into the world of sports journalism has forced journalists to modify their technique and approach to writing. This paper addresses that shift through examination of rhetorical theory, in-depth first-person research, and a culmination of rhetorical advantages for digitally publishing sports journalists. In the first section of this thesis, the author establishes the rhetorical act of blogging through the theoretical lenses of Mikhail Bakhtin and Mary Hocks while analyzing the sports blog, SB Nation. Then, the author conducts survey-driven research with actual blogging sports journalists to understand their opinions and viewpoints about blogging. After collecting all of the information, the author concludes with a discussion of two profound rhetorical benefits for digital publishing sports journalists: availability and audience outreach. </p>","abstract_has_math":false,"creators":["Green, Lucas"],"institution":"Eastern Kentucky University","degree_name":"Master of Arts (MA)","degree_level":"Master's","degree_discipline":"English and Theatre","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2018,"date_issued":"2018-01-01T08:00:00Z","date_published":"2018-01-01T08:00:00Z","updated_at":"2026-07-24T02:15:47Z","subjects":["Blogging","Digital Rhetoric","Heteroglossia","Sports blogging","Visual Rhetoric","Journalism Studies","Social Media","Speech and Rhetorical Studies"],"languages":[],"rights":["Copyright 2018 Lucas Green"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://encompass.eku.edu/etd/529","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Green, Lucas"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:publisher","label":"Institution","values":["Encompass Digital Archive, Eastern Kentucky University"]},{"key":"dc:type","label":"Dc Type","values":["Master Thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["English and Theatre"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Master's"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Arts (MA)"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Eastern Kentucky University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Blogging","Digital Rhetoric","Heteroglossia","Sports blogging","Visual Rhetoric","Journalism Studies","Social Media","Speech and Rhetorical Studies"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["Copyright 2018 Lucas Green"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://encompass.eku.edu/etd/529"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The introduction of new publishing platforms like blogs into the world of sports journalism has forced journalists to modify their technique and approach to writing. This paper addresses that shift through examination of rhetorical theory, in-depth first-person research, and a culmination of rhetorical advantages for digitally publishing sports journalists. In the first section of this thesis, the author establishes the rhetorical act of blogging through the theoretical lenses of Mikhail Bakhtin and Mary Hocks while analyzing the sports blog, SB Nation. Then, the author conducts survey-driven research with actual blogging sports journalists to understand their opinions and viewpoints about blogging. After collecting all of the information, the author concludes with a discussion of two profound rhetorical benefits for digital publishing sports journalists: availability and audience outreach.
"]},{"key":"dc:format","label":"Dc Format","values":["application/PDF"]},{"key":"dc:source","label":"Dc Source","values":["Encompass Digital Archive: Online Theses and Dissertations"]},{"key":"dc:title","label":"Title","values":["Talking Sports: Rhetorical Benefits Of Blogging Sports Journalism"]}]}],"canonical_facts":{"dc:creator":["Green, Lucas"],"dc:description.abstract":["The introduction of new publishing platforms like blogs into the world of sports journalism has forced journalists to modify their technique and approach to writing. This paper addresses that shift through examination of rhetorical theory, in-depth first-person research, and a culmination of rhetorical advantages for digitally publishing sports journalists. In the first section of this thesis, the author establishes the rhetorical act of blogging through the theoretical lenses of Mikhail Bakhtin and Mary Hocks while analyzing the sports blog, SB Nation. Then, the author conducts survey-driven research with actual blogging sports journalists to understand their opinions and viewpoints about blogging. After collecting all of the information, the author concludes with a discussion of two profound rhetorical benefits for digital publishing sports journalists: availability and audience outreach.
"],"dc:format":["application/PDF"],"dc:identifier":["https://encompass.eku.edu/etd/529"],"dc:publisher":["Encompass Digital Archive, Eastern Kentucky University"],"dc:rights":["Copyright 2018 Lucas Green"],"dc:source":["Encompass Digital Archive: Online Theses and Dissertations"],"dc:subject":["Blogging","Digital Rhetoric","Heteroglossia","Sports blogging","Visual Rhetoric","Journalism Studies","Social Media","Speech and Rhetorical Studies"],"dc:title":["Talking Sports: Rhetorical Benefits Of Blogging Sports Journalism"],"dc:type":["Master Thesis"],"thesis:degree_discipline":["English and Theatre"],"thesis:degree_level":["Master's"],"thesis:degree_name":["Master of Arts (MA)"],"thesis:institution_name":["Eastern Kentucky University"]},"updated_at":"2026-07-24T02:15:47Z"}