{"id":{"repo_id":"eit-nz","oai_identifier":"oai:null:10652/5783"},"canonical_url":"https://search.dev.ndltd.org/etd/eit-nz/oai:null:10652/5783","repository":{"repo_id":"eit-nz","name":"Eastern Institute of Technology","base_url":"https://www.researchbank.ac.nz/server/oai/request"},"display":{"title":"An exploratory study of factors influencing the attraction and retention of skilled employees in the digital sector in Hawke’s Bay","abstract":"INTRODUCTION: This study examines why skilled digital sector labour moves to, returns to live in or leaves the regional community in Hawke’s Bay, New Zealand. In the wider context, the study discusses the potential impact of these factors on the local labour pool. LITERATURE: The study is grounded in migration theory, with a particular focus on push and pull factors impacting the migration decision and the role of amenity (cultural differentiation and environmental quality) (Moss, 1994). METHODS: A comparative case analysis was undertaken comprising two public and two private regional organisations. A combination of face-to-face interviews with a senior executive (n=4), an online survey of skilled digital sector employees (n=51), and a survey of EIT Bachelor of Computing Systems (BCS) graduates (n=36) was undertaken. Secondary data was also used, including document analysis and longitudinal BCS graduate data (n=656). FINDINGS: The skilled labour force in the Hawke's Bay digital sector appears to be primarily male, middle-aged, and European, with a significant migrant component. The employees in both the public and private sectors provided similar responses as to why they moved to or returned to the Hawke’s Bay. These were social factors (being near family and friends) and amenity factors (quality of life, climate, and being away from a major metropolitan area). Better salary and/or job opportunities are the main reason employees would leave the region. There is some evidence younger skilled employees are more likely to leave the region. DISCUSSION: Skilled digital sector labour moves to Hawke’s Bay for lifestyle and social reasons and leaves for greater career opportunities and economic reasons. Interestingly, most of the employees surveyed stated they intend to stay living in Hawke's Bay for the next 10 years or more. There appears to be a lack of workforce diversity with both Māori and women being significantly underrepresented in the digital sector workforce in Hawke's Bay. A key area of future research could be to replicate the study for other regional locations in New Zealand and other industry sectors.","abstract_html":"INTRODUCTION: This study examines why skilled digital sector labour moves to, returns to live in or leaves the regional community in Hawke’s Bay, New Zealand. In the wider context, the study discusses the potential impact of these factors on the local labour pool. LITERATURE: The study is grounded in migration theory, with a particular focus on push and pull factors impacting the migration decision and the role of amenity (cultural differentiation and environmental quality) (Moss, 1994). METHODS: A comparative case analysis was undertaken comprising two public and two private regional organisations. A combination of face-to-face interviews with a senior executive (n=4), an online survey of skilled digital sector employees (n=51), and a survey of EIT Bachelor of Computing Systems (BCS) graduates (n=36) was undertaken. Secondary data was also used, including document analysis and longitudinal BCS graduate data (n=656). FINDINGS: The skilled labour force in the Hawke's Bay digital sector appears to be primarily male, middle-aged, and European, with a significant migrant component. The employees in both the public and private sectors provided similar responses as to why they moved to or returned to the Hawke’s Bay. These were social factors (being near family and friends) and amenity factors (quality of life, climate, and being away from a major metropolitan area). Better salary and/or job opportunities are the main reason employees would leave the region. There is some evidence younger skilled employees are more likely to leave the region. DISCUSSION: Skilled digital sector labour moves to Hawke’s Bay for lifestyle and social reasons and leaves for greater career opportunities and economic reasons. Interestingly, most of the employees surveyed stated they intend to stay living in Hawke's Bay for the next 10 years or more. There appears to be a lack of workforce diversity with both Māori and women being significantly underrepresented in the digital sector workforce in Hawke's Bay. A key area of future research could be to replicate the study for other regional locations in New Zealand and other industry sectors.","abstract_has_math":false,"creators":["Narula, Jaikaran"],"institution":"Eastern Institute of Technology (EIT)","degree_name":"Master in Applied Management","degree_level":"Masters","degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2022,"date_issued":"2022","date_published":"2022","updated_at":"2026-07-24T02:14:55Z","subjects":["Hawke's Bay (N.Z.)","New Zealand","skilled migrants","digital technology","labour market","motivation factors","quality of life"],"languages":["en"],"rights":["All rights reserved"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/10652/5783","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Narula, Jaikaran"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2022-09-08T23:30:54Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2022-09-08T23:30:54Z"]},{"key":"dc:date.issued","label":"Date","values":["2022"]},{"key":"dc:type","label":"Dc Type","values":["Masters Thesis"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Masters"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master in Applied Management"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Eastern Institute of Technology (EIT)"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Hawke's Bay (N.Z.)","New Zealand","skilled migrants","digital technology","labour market","motivation factors","quality of life"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en"]},{"key":"dc:rights","label":"Dc Rights","values":["All rights reserved"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/10652/5783"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["INTRODUCTION: This study examines why skilled digital sector labour moves to, returns to live in or leaves the regional community in Hawke’s Bay, New Zealand. In the wider context, the study discusses the potential impact of these factors on the local labour pool. LITERATURE: The study is grounded in migration theory, with a particular focus on push and pull factors impacting the migration decision and the role of amenity (cultural differentiation and environmental quality) (Moss, 1994). METHODS: A comparative case analysis was undertaken comprising two public and two private regional organisations. A combination of face-to-face interviews with a senior executive (n=4), an online survey of skilled digital sector employees (n=51), and a survey of EIT Bachelor of Computing Systems (BCS) graduates (n=36) was undertaken. Secondary data was also used, including document analysis and longitudinal BCS graduate data (n=656). FINDINGS: The skilled labour force in the Hawke's Bay digital sector appears to be primarily male, middle-aged, and European, with a significant migrant component. The employees in both the public and private sectors provided similar responses as to why they moved to or returned to the Hawke’s Bay. These were social factors (being near family and friends) and amenity factors (quality of life, climate, and being away from a major metropolitan area). Better salary and/or job opportunities are the main reason employees would leave the region. There is some evidence younger skilled employees are more likely to leave the region. DISCUSSION: Skilled digital sector labour moves to Hawke’s Bay for lifestyle and social reasons and leaves for greater career opportunities and economic reasons. Interestingly, most of the employees surveyed stated they intend to stay living in Hawke's Bay for the next 10 years or more. There appears to be a lack of workforce diversity with both Māori and women being significantly underrepresented in the digital sector workforce in Hawke's Bay. A key area of future research could be to replicate the study for other regional locations in New Zealand and other industry sectors."]},{"key":"dc:title","label":"Title","values":["An exploratory study of factors influencing the attraction and retention of skilled employees in the digital sector in Hawke’s Bay"]}]}],"canonical_facts":{"dc:creator":["Narula, Jaikaran"],"dc:date.accessioned":["2022-09-08T23:30:54Z"],"dc:date.available":["2022-09-08T23:30:54Z"],"dc:date.issued":["2022"],"dc:description.abstract":["INTRODUCTION: This study examines why skilled digital sector labour moves to, returns to live in or leaves the regional community in Hawke’s Bay, New Zealand. In the wider context, the study discusses the potential impact of these factors on the local labour pool. LITERATURE: The study is grounded in migration theory, with a particular focus on push and pull factors impacting the migration decision and the role of amenity (cultural differentiation and environmental quality) (Moss, 1994). METHODS: A comparative case analysis was undertaken comprising two public and two private regional organisations. A combination of face-to-face interviews with a senior executive (n=4), an online survey of skilled digital sector employees (n=51), and a survey of EIT Bachelor of Computing Systems (BCS) graduates (n=36) was undertaken. Secondary data was also used, including document analysis and longitudinal BCS graduate data (n=656). FINDINGS: The skilled labour force in the Hawke's Bay digital sector appears to be primarily male, middle-aged, and European, with a significant migrant component. The employees in both the public and private sectors provided similar responses as to why they moved to or returned to the Hawke’s Bay. These were social factors (being near family and friends) and amenity factors (quality of life, climate, and being away from a major metropolitan area). Better salary and/or job opportunities are the main reason employees would leave the region. There is some evidence younger skilled employees are more likely to leave the region. DISCUSSION: Skilled digital sector labour moves to Hawke’s Bay for lifestyle and social reasons and leaves for greater career opportunities and economic reasons. Interestingly, most of the employees surveyed stated they intend to stay living in Hawke's Bay for the next 10 years or more. There appears to be a lack of workforce diversity with both Māori and women being significantly underrepresented in the digital sector workforce in Hawke's Bay. A key area of future research could be to replicate the study for other regional locations in New Zealand and other industry sectors."],"dc:identifier.uri":["https://hdl.handle.net/10652/5783"],"dc:language.iso":["en"],"dc:rights":["All rights reserved"],"dc:subject":["Hawke's Bay (N.Z.)","New Zealand","skilled migrants","digital technology","labour market","motivation factors","quality of life"],"dc:title":["An exploratory study of factors influencing the attraction and retention of skilled employees in the digital sector in Hawke’s Bay"],"dc:type":["Masters Thesis"],"thesis:degree_level":["Masters"],"thesis:degree_name":["Master in Applied Management"],"thesis:institution_name":["Eastern Institute of Technology (EIT)"]},"updated_at":"2026-07-24T02:14:55Z"}