Crossing over the line : becoming a marijuana user alters perceptions of source and message credibility in anti-drug campaigns

Illicit-drug use is a major problem in our society. Policing, charging and incarcerating offenders incurs a significant strain on government resources, and results in criminal records for those found guilty. This study examines the attitudes and beliefs of young adults (18-24 years) toward social marketing messages about marijuana and other illicit-drug use. The purpose of this study was to investigate the effect various levels of marijuana use have on young people’s acceptance of anti-drug messages. That is, do source and message credibility change as a result of young people’s experience of marijuana use?

Grantor dc:publisher

Edith Cowan University, Research Online, Perth, Western Australia

Year dc:date

2002

Author dc:creator

• Perman, Fiona

• Young adults
• Western Australia
• Attitudes
• Drug use
• Marijuana abuse
• Drug abuse
• Prevention
• Drugs and mass media
• Advertising
• Public service
• Social marketing.
• Sociology

Repository record dc:identifier

https://ro.ecu.edu.au/theses/737

OAI identifier oai:identifier

oai:ro.ecu.edu.au:theses-1738