A model for effective organisational stakeholder engagement : development and evaluation of a systematic approach to corporate-stakeholder engagement management

The establishment in business of concepts associated with the social bottom line (corporate social responsibility, corporate sustainability, community investment, stakeholder involvement, public participation and societal license amongst them) have focused the attention of communications academics and practitioners alike on the broad area of corporate social performance as a compelling element in the triple bottom line. Associated with this focus on corporate social performance, has been a burgeoning interest in stakeholder-related concepts of management, together with a drive to enhance the strategic value of corporate communications functions such as stakeholder engagement, community consultation and issues (social risk) management - primarily to improve corporate responsiveness.

Grantor dc:publisher

Edith Cowan University, Research Online, Perth, Western Australia

Year dc:date

2009

Author dc:creator

• Sinclair, Marie-Louise

• social
• community
• management
• engagement
• business
• Business Law, Public Responsibility, and Ethics

Repository record dc:identifier

https://ro.ecu.edu.au/theses/322

OAI identifier oai:identifier

oai:ro.ecu.edu.au:theses-1322