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Data were collected from 185 students at a mid-sized southeastern university in the United States. The psychometric properties of the measure were evaluated. Additionally, this study demonstrated a validation process of the new measure, utilizing a series of anagrams as the criterion measure of task choice (persistence) and task performance.","abstract_html":"Self-report measures of goal orientation are susceptible to response distortion, which leads to inaccurate assessments of an individual&#x27;s goal setting and task choice motivations. Conditional reasoning measures provide an indirect way to assess implicit cognitions associated with personality constructs. In the study, a conditional reasoning measure of goal orientation was preliminarily developed. This measure attempted to indirectly assesses an individual&#x27;s implicit theory of intelligence, which is the foundation of goal orientation theory. Data were collected from 185 students at a mid-sized southeastern university in the United States. The psychometric properties of the measure were evaluated. 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