\"Women are becoming more accepted as athletes in the United States today and are making big strides of improvement in proving themselves as competitors, but women will not truly earn their place in the sports world until they are acknowledged as being an intelligent, credible voice of sports information as well. While the number of women athletes is on the rise, their acceptance in the field of sports media as female sportscasters and commentators is still far from earning them the equality they deserve. It is not enough to have women be the face of the newsroom or broadcast booth based off of looks and personality; they must also be credited for the brains behind the story. This experimental research study looks at the field of sports media through the lens of assigned gender roles present in society within the United States, takes an inside look at women who have successfully entered into this career and their perceptions of how much progression has been made towards equality, and studies what the future of sports media looks like for women and subsequently, men. The objective of this quantitative study is to survey students to determine factors that influence audience's perceptions of the credibility of female sportscasters. A total of 308 respondents were surveyed using an online pilot questionnaire. Data from the survey was analyzed in SPSS 20 using linear regression and tested for correlation to determine which factors provided the most variance in assigned credibility\"--Document.
","abstract_html":"<p>"Women are becoming more accepted as athletes in the United States today and are making big strides of improvement in proving themselves as competitors, but women will not truly earn their place in the sports world until they are acknowledged as being an intelligent, credible voice of sports information as well. While the number of women athletes is on the rise, their acceptance in the field of sports media as female sportscasters and commentators is still far from earning them the equality they deserve. It is not enough to have women be the face of the newsroom or broadcast booth based off of looks and personality; they must also be credited for the brains behind the story. This experimental research study looks at the field of sports media through the lens of assigned gender roles present in society within the United States, takes an inside look at women who have successfully entered into this career and their perceptions of how much progression has been made towards equality, and studies what the future of sports media looks like for women and subsequently, men. The objective of this quantitative study is to survey students to determine factors that influence audience's perceptions of the credibility of female sportscasters. A total of 308 respondents were surveyed using an online pilot questionnaire. Data from the survey was analyzed in SPSS 20 using linear regression and tested for correlation to determine which factors provided the most variance in assigned credibility"--Document.</p>","abstract_has_math":false,"creators":["Jones, Leslie L."],"institution":null,"degree_name":"Master of Science (MS) in Communication Studies","degree_level":"Thesis: EWU Only","degree_discipline":"Physical Education, Health and Recreation","degree_department":null,"school":null,"contributors":["Jeffrey Stafford","Robert Zinke","Chadron Hazelbaker"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2013,"date_issued":"2013-01-01T08:00:00Z","date_published":"2013-01-01T08:00:00Z","updated_at":"2026-07-24T02:12:26Z","subjects":["Women sportscasters -- Public opinion","Women broadcasters","Sexism in mass media","College students -- Washington (State) -- Cheney -- Attitudes","Sports Sciences"],"languages":[],"rights":["Access perpetually restricted to EWU users with an active EWU NetID"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://dc.ewu.edu/theses/231","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Jeffrey Stafford","Robert Zinke","Chadron Hazelbaker"]},{"key":"dc:creator","label":"Author","values":["Jones, Leslie L."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_discipline","label":"Discipline","values":["Physical Education, Health and Recreation"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis: EWU Only"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Master of Science (MS) in Communication Studies"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Women sportscasters -- Public opinion","Women broadcasters","Sexism in mass media","College students -- Washington (State) -- Cheney -- Attitudes","Sports Sciences"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:rights","label":"Dc Rights","values":["Access perpetually restricted to EWU users with an active EWU NetID"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://dc.ewu.edu/theses/231"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["\"Women are becoming more accepted as athletes in the United States today and are making big strides of improvement in proving themselves as competitors, but women will not truly earn their place in the sports world until they are acknowledged as being an intelligent, credible voice of sports information as well. While the number of women athletes is on the rise, their acceptance in the field of sports media as female sportscasters and commentators is still far from earning them the equality they deserve. It is not enough to have women be the face of the newsroom or broadcast booth based off of looks and personality; they must also be credited for the brains behind the story. This experimental research study looks at the field of sports media through the lens of assigned gender roles present in society within the United States, takes an inside look at women who have successfully entered into this career and their perceptions of how much progression has been made towards equality, and studies what the future of sports media looks like for women and subsequently, men. The objective of this quantitative study is to survey students to determine factors that influence audience's perceptions of the credibility of female sportscasters. A total of 308 respondents were surveyed using an online pilot questionnaire. Data from the survey was analyzed in SPSS 20 using linear regression and tested for correlation to determine which factors provided the most variance in assigned credibility\"--Document.
"]},{"key":"dc:title","label":"Title","values":["Credibility of female sportscasters: college students' perceptions of women in the field"]}]}],"canonical_facts":{"dc:contributor":["Jeffrey Stafford","Robert Zinke","Chadron Hazelbaker"],"dc:creator":["Jones, Leslie L."],"dc:description.abstract":["\"Women are becoming more accepted as athletes in the United States today and are making big strides of improvement in proving themselves as competitors, but women will not truly earn their place in the sports world until they are acknowledged as being an intelligent, credible voice of sports information as well. While the number of women athletes is on the rise, their acceptance in the field of sports media as female sportscasters and commentators is still far from earning them the equality they deserve. It is not enough to have women be the face of the newsroom or broadcast booth based off of looks and personality; they must also be credited for the brains behind the story. This experimental research study looks at the field of sports media through the lens of assigned gender roles present in society within the United States, takes an inside look at women who have successfully entered into this career and their perceptions of how much progression has been made towards equality, and studies what the future of sports media looks like for women and subsequently, men. The objective of this quantitative study is to survey students to determine factors that influence audience's perceptions of the credibility of female sportscasters. A total of 308 respondents were surveyed using an online pilot questionnaire. Data from the survey was analyzed in SPSS 20 using linear regression and tested for correlation to determine which factors provided the most variance in assigned credibility\"--Document.
"],"dc:identifier":["https://dc.ewu.edu/theses/231"],"dc:rights":["Access perpetually restricted to EWU users with an active EWU NetID"],"dc:subject":["Women sportscasters -- Public opinion","Women broadcasters","Sexism in mass media","College students -- Washington (State) -- Cheney -- Attitudes","Sports Sciences"],"dc:title":["Credibility of female sportscasters: college students' perceptions of women in the field"],"thesis:degree_discipline":["Physical Education, Health and Recreation"],"thesis:degree_level":["Thesis: EWU Only"],"thesis:degree_name":["Master of Science (MS) in Communication Studies"]},"updated_at":"2026-07-24T02:12:26Z"}