{"id":{"repo_id":"east-anglia","oai_identifier":"oai:ueaeprints.uea.ac.uk:43362"},"canonical_url":"https://search.dev.ndltd.org/etd/east-anglia/oai:ueaeprints.uea.ac.uk:43362","repository":{"repo_id":"east-anglia","name":"University of East Anglia","base_url":"https://ueaeprints.uea.ac.uk/cgi/oai2"},"display":{"title":"E-commerce diffusion in high-income developing countries: determinants of e-commerce adoption and post-adoption of Saudi enterprises","abstract":"The ubiquitous nature of e-commerce in developing countries demands an innovative conceptualisation of its adoption and post-adoption that responds to various contextual circumstances. Despite efforts made to investigate e-commerce adoption in developing countries, the literature suggests that the focus is mostly on a single perspective of a single adoption stage and concentrates on specific locations. To extend our understanding of the phenomenon, an exploratory phase is undertaken through a literature review as well as an exploratory investigation. Consequently, a holistic framework is integrated that includes organisational and environmental factors, in addition to innovation attributes. The framework is empirically validated using a statistically representative sample size of 384 enterprises of various sizes and industries in a high-income developing country from a poorly investigated region. The empirical analysis shows that perceived benefits as well as mimetic pressure are more influential for the adoption of e-commerce and scope of use than the utilisation amongst adopter organisations. In addition to coercive pressure, the readiness of financial institutions, IT industry and the government affect the scope of e-commerce use. For adopter firms, the extent of e-commerce adoption is influenced by business process readiness, government readiness and security. Commitment, especially from top managers, is a key determinant that links e-commerce adoption to the extent of adoption and the scope of e-commerce use. The findings indicate that the proposed models are sufficiently reliable in discriminating not only adopters from non-adopters, but also the extent of adoption and use across the value chain. Together, this research offers a multi-perspective framework of e-commerce adoption and post-adoption in high-income developing countries and identifies the factors that affect e-commerce adoption, and how these effects vary across adoption stages. It presents insight into various issues that influence e-commerce adoption and post-adoption in this little-explored region, which will be of interest to researchers, practitioners and policy makers.","abstract_html":"The ubiquitous nature of e-commerce in developing countries demands an innovative conceptualisation of its adoption and post-adoption that responds to various contextual circumstances. Despite efforts made to investigate e-commerce adoption in developing countries, the literature suggests that the focus is mostly on a single perspective of a single adoption stage and concentrates on specific locations. To extend our understanding of the phenomenon, an exploratory phase is undertaken through a literature review as well as an exploratory investigation. Consequently, a holistic framework is integrated that includes organisational and environmental factors, in addition to innovation attributes. The framework is empirically validated using a statistically representative sample size of 384 enterprises of various sizes and industries in a high-income developing country from a poorly investigated region. The empirical analysis shows that perceived benefits as well as mimetic pressure are more influential for the adoption of e-commerce and scope of use than the utilisation amongst adopter organisations. In addition to coercive pressure, the readiness of financial institutions, IT industry and the government affect the scope of e-commerce use. For adopter firms, the extent of e-commerce adoption is influenced by business process readiness, government readiness and security. Commitment, especially from top managers, is a key determinant that links e-commerce adoption to the extent of adoption and the scope of e-commerce use. The findings indicate that the proposed models are sufficiently reliable in discriminating not only adopters from non-adopters, but also the extent of adoption and use across the value chain. Together, this research offers a multi-perspective framework of e-commerce adoption and post-adoption in high-income developing countries and identifies the factors that affect e-commerce adoption, and how these effects vary across adoption stages. It presents insight into various issues that influence e-commerce adoption and post-adoption in this little-explored region, which will be of interest to researchers, practitioners and policy makers.","abstract_has_math":false,"creators":["Aldwsry, Mubarak"],"institution":"University of East Anglia","degree_name":"phd","degree_level":"doctoral","degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2012,"date_issued":"2012-09","date_published":"2012-09","updated_at":"2026-07-24T02:11:54Z","subjects":[],"languages":["en"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":null,"outbound_label":null,"outbound_source":null},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Aldwsry, Mubarak"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2012-09"]},{"key":"dc:date.issued","label":"Date","values":["2012-09"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["School of Computing Sciences"]},{"key":"dc:publisher.institution","label":"Dc Publisher Institution","values":["University of East Anglia"]},{"key":"dc:relation.isreferencedby","label":"Dc Relation Isreferencedby","values":["https://ueaeprints.uea.ac.uk/id/eprint/43362/"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"dc:type.qualificationlevel","label":"Dc Type Qualificationlevel","values":["doctoral"]},{"key":"dc:type.qualificationname","label":"Dc Type Qualificationname","values":["phd"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["en"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://ueaeprints.uea.ac.uk/id/eprint/43362/1/2012AldwsryMAPhD.pdf"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["The ubiquitous nature of e-commerce in developing countries demands an innovative conceptualisation of its adoption and post-adoption that responds to various contextual circumstances. 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