Determining the significant marketing mix elements influencing small retail businesses’ success in Durban Central

Mahohoma, Norman

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Durban University of Technology

Determining the significant marketing mix elements influencing small retail businesses’ success in Durban Central

dc:creator Mahohoma, Norman

dc:date2025

Abstract

dc:description

Submitted in fulfilment of the requirements of the degree of Master of Management Sciences specialising in Business Administration at the Durban University of Technology, Durban, South Africa, 2024.

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Mahohoma, Norman
Contributors dc:contributor: Agbenyegah, Albert Tchey

Subjects

dc:subject × 7

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Language dc:language: en

Identifiers

dc:identifier.*

Identifier: https://doi.org/10.51415/10321/5928
OAI identifier oai:identifier: oai:openscholar.dut.ac.za:10321/5928

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Harvested from: Durban University of Technology
Base URL: openscholar.dut.ac.za/server/oai/request
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

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citation

Mahohoma, Norman. Determining the significant marketing mix elements influencing small retail businesses’ success in Durban Central. 2025. https://hdl.handle.net/10321/5928

Determining the significant marketing mix elements influencing small retail businesses’ success in Durban Central

Abstract

Author and committee

Subjects

Rights

Identifiers

Chain of custody

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