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Durban University of Technology
The influence of digital versus traditional advertising media on consumer behaviour in the Durban Metropolitan Area
Abstract
dc:descriptionSubmitted in fulfilment of the requirements of the Degree of Doctor of Philosophy in Management Sciences Specialising in Marketing at Durban University of Technology, Durban, South Africa, 2023.
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Ndadziyira, Tafadzwa
- Contributors dc:contributor
-
- Govender, J. P.
Subjects
dc:subject × 9Rights
- Language dc:language
- en
Identifiers
dc:identifier.*- Identifier
- https://doi.org/10.51415/10321/5199
- OAI identifier oai:identifier
- oai:openscholar.dut.ac.za:10321/5199