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Durban University of Technology
Consumer behaviour towards cause related marketing in the greater eThekweni region
Abstract
dc:descriptionDissertation submitted in partial compliance with the requirements for Master‟s Degree of Technology: Marketing, Durban University of Technology, Durban, South Africa, 2007.
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
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- Corbishley, Karen Margaret
- Contributors dc:contributor
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- Mason, Roger Bruce
Subjects
dc:subject × 4Rights
- Language dc:language
- en
Identifiers
dc:identifier.*- Identifier
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314829
https://doi.org/10.51415/10321/358 - OAI identifier oai:identifier
- oai:openscholar.dut.ac.za:10321/358