A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal

Madondo, Elvis

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Durban University of Technology

A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal

dc:creator Madondo, Elvis

dc:date2019

Abstract

dc:description

Submitted in fulfillment of the requirements for the degree: PhD: Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2018.

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Madondo, Elvis
Contributors dc:contributor: Moodley, Padhma

Subjects

dc:subject × 7

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Language dc:language: en

Identifiers

dc:identifier.*

Identifier: 712306
https://doi.org/10.51415/10321/3298
OAI identifier oai:identifier: oai:openscholar.dut.ac.za:10321/3298

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Harvested from: Durban University of Technology
Base URL: openscholar.dut.ac.za/server/oai/request
Last updated: 2026-07-27
Source record: OAI-PMH GetRecord

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citation

Madondo, Elvis. A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal. 2019. http://hdl.handle.net/10321/3298

A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal

Abstract

Author and committee

Subjects

Rights

Identifiers

Chain of custody

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