{"id":{"repo_id":"duquesne","oai_identifier":"oai:dsc.duq.edu:etd-2358"},"canonical_url":"https://search.dev.ndltd.org/etd/duquesne/oai:dsc.duq.edu:etd-2358","repository":{"repo_id":"duquesne","name":"Duquesne","base_url":"https://dsc.duq.edu/do/oai/"},"display":{"title":"A Qualitative Analysis of the Native Advertising Model with Reference to the Conventions of Journalism","abstract":"Native advertising has rapidly gone from a relative unknown form of content marketing to a highly sought-after form advertising online in a few short years. With the help of ad blocking services and consumer rejection of advertisements that consumers perceive to invade their privacy, native advertising is projected to continue its rapid growth in popularity. By design, native advertising assumes the form and function of its host's own content. This study examines whether native advertising has adopted not only the aesthetic form and goals of journalism, but the conventions of journalism formed over more than the past century.","abstract_html":"Native advertising has rapidly gone from a relative unknown form of content marketing to a highly sought-after form advertising online in a few short years. With the help of ad blocking services and consumer rejection of advertisements that consumers perceive to invade their privacy, native advertising is projected to continue its rapid growth in popularity. By design, native advertising assumes the form and function of its host's own content. This study examines whether native advertising has adopted not only the aesthetic form and goals of journalism, but the conventions of journalism formed over more than the past century.","abstract_has_math":false,"creators":["Warnick, Aaron"],"institution":null,"degree_name":"MS","degree_level":"Immediate Access","degree_discipline":"Journalism and Multimedia Arts","degree_department":null,"school":null,"contributors":["Michael Dillon","Giselle Auger","Zeynep Tanes-Ehle"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-01-01T08:00:00Z","date_published":"2016-01-01T08:00:00Z","updated_at":"2026-07-24T02:10:36Z","subjects":["Advertising","Advertorial","Brand Journalism","Journalism","Journalism Ethics","Native Advertising"],"languages":["English"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://dsc.duq.edu/etd/1342","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Michael Dillon","Giselle Auger","Zeynep Tanes-Ehle"]},{"key":"dc:creator","label":"Author","values":["Warnick, Aaron"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2018-08-03T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Journalism and Multimedia Arts"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Immediate Access"]},{"key":"thesis:degree_name","label":"Degree Name","values":["MS"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Advertising","Advertorial","Brand Journalism","Journalism","Journalism Ethics","Native Advertising"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://dsc.duq.edu/etd/1342"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Native advertising has rapidly gone from a relative unknown form of content marketing to a highly sought-after form advertising online in a few short years. With the help of ad blocking services and consumer rejection of advertisements that consumers perceive to invade their privacy, native advertising is projected to continue its rapid growth in popularity. By design, native advertising assumes the form and function of its host's own content. This study examines whether native advertising has adopted not only the aesthetic form and goals of journalism, but the conventions of journalism formed over more than the past century."]},{"key":"dc:title","label":"Title","values":["A Qualitative Analysis of the Native Advertising Model with Reference to the Conventions of Journalism"]}]}],"canonical_facts":{"dc:contributor":["Michael Dillon","Giselle Auger","Zeynep Tanes-Ehle"],"dc:creator":["Warnick, Aaron"],"dc:date.available":["2018-08-03T07:00:00Z"],"dc:description.abstract":["Native advertising has rapidly gone from a relative unknown form of content marketing to a highly sought-after form advertising online in a few short years. With the help of ad blocking services and consumer rejection of advertisements that consumers perceive to invade their privacy, native advertising is projected to continue its rapid growth in popularity. By design, native advertising assumes the form and function of its host's own content. This study examines whether native advertising has adopted not only the aesthetic form and goals of journalism, but the conventions of journalism formed over more than the past century."],"dc:identifier":["https://dsc.duq.edu/etd/1342"],"dc:language":["English"],"dc:subject":["Advertising","Advertorial","Brand Journalism","Journalism","Journalism Ethics","Native Advertising"],"dc:title":["A Qualitative Analysis of the Native Advertising Model with Reference to the Conventions of Journalism"],"thesis:degree_discipline":["Journalism and Multimedia Arts"],"thesis:degree_level":["Immediate Access"],"thesis:degree_name":["MS"]},"updated_at":"2026-07-24T02:10:36Z"}