{"id":{"repo_id":"duquesne","oai_identifier":"oai:dsc.duq.edu:etd-1685"},"canonical_url":"https://search.dev.ndltd.org/etd/duquesne/oai:dsc.duq.edu:etd-1685","repository":{"repo_id":"duquesne","name":"Duquesne","base_url":"https://dsc.duq.edu/do/oai/"},"display":{"title":"Beyond the Brandopolis: A Communicative Approach to City Promotion and Marketing","abstract":"A review of current city branding literature indicates that unsuccessful attempts at city branding appear to rely on creating static, flashy, and often idealized images of a city. Such marketing efforts may result in a \"brandopolis,\" or images that may not reflect a city's true identity. This dissertation supplements current city branding literature by exploring how stakeholders' discourses form, enhance, and communicate a city's image. The consideration of a communicative approach to the promotion of city images, from a humanities perspective grounds stakeholders' experiences of the city in their communicative practices. This grounded communicative approach to city marketing offers marketers better insight into how the stories people tell about their experiences become part of the city's narrative identities. Understanding stakeholders' roles in crafting and communicating a city's narrative identities in their everyday discourses may help marketers promote the city's image beyond a mere brandopolis.","abstract_html":"A review of current city branding literature indicates that unsuccessful attempts at city branding appear to rely on creating static, flashy, and often idealized images of a city. Such marketing efforts may result in a "brandopolis," or images that may not reflect a city's true identity. This dissertation supplements current city branding literature by exploring how stakeholders' discourses form, enhance, and communicate a city's image. The consideration of a communicative approach to the promotion of city images, from a humanities perspective grounds stakeholders' experiences of the city in their communicative practices. This grounded communicative approach to city marketing offers marketers better insight into how the stories people tell about their experiences become part of the city's narrative identities. Understanding stakeholders' roles in crafting and communicating a city's narrative identities in their everyday discourses may help marketers promote the city's image beyond a mere brandopolis.","abstract_has_math":false,"creators":["Hudak, Kasey Clawson"],"institution":null,"degree_name":"PhD","degree_level":"Immediate Access","degree_discipline":"Communication and Rhetorical Studies","degree_department":null,"school":null,"contributors":["Pat Arneson","Calvin L Troup","Richard H Thames"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2012,"date_issued":"2012-01-01T08:00:00Z","date_published":"2012-01-01T08:00:00Z","updated_at":"2026-07-24T02:09:46Z","subjects":["Branding","City","Communication","Discourse","Marketing","Promotion"],"languages":["English"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://dsc.duq.edu/etd/669","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Pat Arneson","Calvin L Troup","Richard H Thames"]},{"key":"dc:creator","label":"Author","values":["Hudak, Kasey Clawson"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2018-08-03T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communication and Rhetorical Studies"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Immediate Access"]},{"key":"thesis:degree_name","label":"Degree Name","values":["PhD"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Branding","City","Communication","Discourse","Marketing","Promotion"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://dsc.duq.edu/etd/669"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["A review of current city branding literature indicates that unsuccessful attempts at city branding appear to rely on creating static, flashy, and often idealized images of a city. Such marketing efforts may result in a \"brandopolis,\" or images that may not reflect a city's true identity. This dissertation supplements current city branding literature by exploring how stakeholders' discourses form, enhance, and communicate a city's image. The consideration of a communicative approach to the promotion of city images, from a humanities perspective grounds stakeholders' experiences of the city in their communicative practices. This grounded communicative approach to city marketing offers marketers better insight into how the stories people tell about their experiences become part of the city's narrative identities. Understanding stakeholders' roles in crafting and communicating a city's narrative identities in their everyday discourses may help marketers promote the city's image beyond a mere brandopolis."]},{"key":"dc:title","label":"Title","values":["Beyond the Brandopolis: A Communicative Approach to City Promotion and Marketing"]}]}],"canonical_facts":{"dc:contributor":["Pat Arneson","Calvin L Troup","Richard H Thames"],"dc:creator":["Hudak, Kasey Clawson"],"dc:date.available":["2018-08-03T07:00:00Z"],"dc:description.abstract":["A review of current city branding literature indicates that unsuccessful attempts at city branding appear to rely on creating static, flashy, and often idealized images of a city. Such marketing efforts may result in a \"brandopolis,\" or images that may not reflect a city's true identity. This dissertation supplements current city branding literature by exploring how stakeholders' discourses form, enhance, and communicate a city's image. The consideration of a communicative approach to the promotion of city images, from a humanities perspective grounds stakeholders' experiences of the city in their communicative practices. This grounded communicative approach to city marketing offers marketers better insight into how the stories people tell about their experiences become part of the city's narrative identities. Understanding stakeholders' roles in crafting and communicating a city's narrative identities in their everyday discourses may help marketers promote the city's image beyond a mere brandopolis."],"dc:identifier":["https://dsc.duq.edu/etd/669"],"dc:language":["English"],"dc:subject":["Branding","City","Communication","Discourse","Marketing","Promotion"],"dc:title":["Beyond the Brandopolis: A Communicative Approach to City Promotion and Marketing"],"thesis:degree_discipline":["Communication and Rhetorical Studies"],"thesis:degree_level":["Immediate Access"],"thesis:degree_name":["PhD"]},"updated_at":"2026-07-24T02:09:46Z"}