{"id":{"repo_id":"drake","oai_identifier":"oai:escholarshare.drake.edu:2092/656"},"canonical_url":"https://search.dev.ndltd.org/etd/drake/oai:escholarshare.drake.edu:2092/656","repository":{"repo_id":"drake","name":"Drake University","base_url":"https://escholarshare.drake.edu/server/oai/request"},"display":{"title":"Agenda-Setting and the Local Television Manager","abstract":"The problem. The purpose of this study is to determine whether the professional agendas of local television managers are influenced by a medium; in this case, \"Broadcasting\" magazine. Procedure. First, the agenda of \"Broadcasting\" was determined by a content analysis of fifty-two issues (one year's run) of the magazine. Then, the agenda of the television managers was determined by sending a survey based on the content of \"Broadcasting\" to managers across the country and comparing their responses to the content analysis of the magazine. Findings. It was determined that the managers of commercial stations had an agenda very similar to that of \"Broadcasting\", while the managers of noncommercial stations did not. Conclusions. Since it is unlikely that the commercial managers all arrived at a similar agenda by accident, the indications are that the commercial managers' agenda is set to some degree by the magazine. This does not hold true for the managers of noncommercial stations. Recommendations. Since this study was unique in that it utilized the concept of agenda-setting outside of the political arena, there is a need for more research to verify these conclusions.","abstract_html":"The problem. The purpose of this study is to determine whether the professional agendas of local television managers are influenced by a medium; in this case, "Broadcasting" magazine. Procedure. First, the agenda of "Broadcasting" was determined by a content analysis of fifty-two issues (one year's run) of the magazine. Then, the agenda of the television managers was determined by sending a survey based on the content of "Broadcasting" to managers across the country and comparing their responses to the content analysis of the magazine. Findings. It was determined that the managers of commercial stations had an agenda very similar to that of "Broadcasting", while the managers of noncommercial stations did not. Conclusions. Since it is unlikely that the commercial managers all arrived at a similar agenda by accident, the indications are that the commercial managers' agenda is set to some degree by the magazine. This does not hold true for the managers of noncommercial stations. Recommendations. Since this study was unique in that it utilized the concept of agenda-setting outside of the political arena, there is a need for more research to verify these conclusions.","abstract_has_math":false,"creators":["Neal-Lunsford, Jeffrey"],"institution":"Drake University","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":1988,"date_issued":"1988-06","date_published":"1988-06","updated_at":"2026-07-27T19:18:11Z","subjects":["Television broadcasting--Management","Television programs--Analysis"],"languages":["en_US"],"rights":[],"rights_urls":[],"identifier_entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["1988 .N434"],"render_values":[{"text":"1988 .N434","href":null,"code":true}]}]},"links":{"outbound_url":"http://hdl.handle.net/2092/656","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Neal-Lunsford, Jeffrey"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2007-10-04T15:45:18Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2007-10-04T15:45:18Z"]},{"key":"dc:date.issued","label":"Date","values":["1988-06"]},{"key":"dc:publisher","label":"Institution","values":["Drake University"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Television broadcasting--Management","Television programs--Analysis"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.other","label":"Dc Identifier Other","values":["1988 .N434"]},{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/2092/656"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["vi, 164 leaves. Advisor: Michael Cheney."]},{"key":"dc:description.abstract","label":"Abstract","values":["The problem. The purpose of this study is to determine whether the professional agendas of local television managers are influenced by a medium; in this case, \"Broadcasting\" magazine. Procedure. First, the agenda of \"Broadcasting\" was determined by a content analysis of fifty-two issues (one year's run) of the magazine. Then, the agenda of the television managers was determined by sending a survey based on the content of \"Broadcasting\" to managers across the country and comparing their responses to the content analysis of the magazine. Findings. It was determined that the managers of commercial stations had an agenda very similar to that of \"Broadcasting\", while the managers of noncommercial stations did not. Conclusions. Since it is unlikely that the commercial managers all arrived at a similar agenda by accident, the indications are that the commercial managers' agenda is set to some degree by the magazine. This does not hold true for the managers of noncommercial stations. Recommendations. Since this study was unique in that it utilized the concept of agenda-setting outside of the political arena, there is a need for more research to verify these conclusions."]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Agenda-Setting and the Local Television Manager"]}]}],"canonical_facts":{"dc:creator":["Neal-Lunsford, Jeffrey"],"dc:date.accessioned":["2007-10-04T15:45:18Z"],"dc:date.available":["2007-10-04T15:45:18Z"],"dc:date.issued":["1988-06"],"dc:description":["vi, 164 leaves. Advisor: Michael Cheney."],"dc:description.abstract":["The problem. The purpose of this study is to determine whether the professional agendas of local television managers are influenced by a medium; in this case, \"Broadcasting\" magazine. Procedure. First, the agenda of \"Broadcasting\" was determined by a content analysis of fifty-two issues (one year's run) of the magazine. Then, the agenda of the television managers was determined by sending a survey based on the content of \"Broadcasting\" to managers across the country and comparing their responses to the content analysis of the magazine. Findings. It was determined that the managers of commercial stations had an agenda very similar to that of \"Broadcasting\", while the managers of noncommercial stations did not. Conclusions. Since it is unlikely that the commercial managers all arrived at a similar agenda by accident, the indications are that the commercial managers' agenda is set to some degree by the magazine. This does not hold true for the managers of noncommercial stations. Recommendations. Since this study was unique in that it utilized the concept of agenda-setting outside of the political arena, there is a need for more research to verify these conclusions."],"dc:format.mimetype":["application/pdf"],"dc:identifier.other":["1988 .N434"],"dc:identifier.uri":["http://hdl.handle.net/2092/656"],"dc:language.iso":["en_US"],"dc:publisher":["Drake University"],"dc:subject":["Television broadcasting--Management","Television programs--Analysis"],"dc:title":["Agenda-Setting and the Local Television Manager"],"dc:type":["Thesis"]},"updated_at":"2026-07-27T19:18:11Z"}