{"id":{"repo_id":"dialnet","oai_identifier":"oai:dialnet.unirioja.es:TES0000005929"},"canonical_url":"https://search.dev.ndltd.org/etd/dialnet/oai:dialnet.unirioja.es:TES0000005929","repository":{"repo_id":"dialnet","name":"Dialnet","base_url":"https://dialnet.unirioja.es/oaites/OAIHandler"},"display":{"title":"La editorial Ricordi y su aportación a la publicidad italiana de principios de siglo XX","abstract":"Deals with the study of the Italian poster from a double viewpoint: the artistic and the communicative one, in the period from the end of the 19th century until the First World War. The Casa Ricordi is the most advanced one from the technical and business point of view, considering that it has the best musicians and illustrators in this time. The investigation means a contribution to the birth of the first Italian graphics companies, the seed for future publishing agencies. We have found contracts, assignments, payment orders and even the discovery of a sketch from the great illustrator - Cappiello - in the basements of the Campari company. It had some author's handmade notes, showing the agreement to send to be printed. The sketch had no brand or commercial product, this would be added later, once the agreement was sealed. The Casa Ricordi was born as a copy shop, and in less than a century it became the most powerful graphics company in Italy and Europe. It contributed decisively to Liberty's successful, a style as cosmopolitan as the illustrators who worked in Ricordi.","abstract_html":"Deals with the study of the Italian poster from a double viewpoint: the artistic and the communicative one, in the period from the end of the 19th century until the First World War. The Casa Ricordi is the most advanced one from the technical and business point of view, considering that it has the best musicians and illustrators in this time. The investigation means a contribution to the birth of the first Italian graphics companies, the seed for future publishing agencies. We have found contracts, assignments, payment orders and even the discovery of a sketch from the great illustrator - Cappiello - in the basements of the Campari company. It had some author's handmade notes, showing the agreement to send to be printed. The sketch had no brand or commercial product, this would be added later, once the agreement was sealed. The Casa Ricordi was born as a copy shop, and in less than a century it became the most powerful graphics company in Italy and Europe. It contributed decisively to Liberty's successful, a style as cosmopolitan as the illustrators who worked in Ricordi.","abstract_has_math":false,"creators":["Francia Ferrero, Rut"],"institution":"Universidad Complutense de Madrid (España)","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":["Gutiérrez-Vierna Espada, Luis (Universidad Complutense de Madrid)"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2013,"date_issued":"2013","date_published":"2013","updated_at":"2026-07-24T06:26:41Z","subjects":["Editorial Comunicación Publicidad Liberty Ilustración Cartel","Publishing house Communication Advertising Liberty Illustration Poster"],"languages":["spa"],"rights":["LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. 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Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. 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We have found contracts, assignments, payment orders and even the discovery of a sketch from the great illustrator - Cappiello - in the basements of the Campari company. It had some author's handmade notes, showing the agreement to send to be printed. The sketch had no brand or commercial product, this would be added later, once the agreement was sealed. The Casa Ricordi was born as a copy shop, and in less than a century it became the most powerful graphics company in Italy and Europe. It contributed decisively to Liberty's successful, a style as cosmopolitan as the illustrators who worked in Ricordi.","Aborda el estudio del cartel publicitario italiano desde una doble perspectiva: artística y comunicativa, en el período que va de finales del siglo XIX hasta la Primera Guerra Mundial. La Casa Ricordi se comporta como una primera agencia de publicidad cuando este concepto era completamente novedoso en Europa. La investigación supone una contribución al nacimiento de las primeras empresas gráficas italianas, como germen de las futuras agencias publicitarias. Hemos encontrado contratos, encargos, órdenes de pago e incluso, el descubrimiento de un boceto del gran ilustrador Cappiello en los sótanos de la empresa Campari, con anotaciones a mano del propio autor, mostrando el acuerdo para mandar a la impresión. Un boceto sin marca ni producto comercial, algo que se añadiría después, una vez sellado el acuerdo. La Casa Ricordi nace siendo una copistería y en menos de un siglo se convierte en la empresa gráfica más potente de Italia y de Europa. Contribuyó decisivamente al éxito del Liberty, un estilo tan cosmopolita como los ilustradores que trabajaban en Ricordi."]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["La editorial Ricordi y su aportación a la publicidad italiana de principios de siglo XX"]}]}],"canonical_facts":{"dc:contributor":["Gutiérrez-Vierna Espada, Luis (Universidad Complutense de Madrid)"],"dc:creator":["Francia Ferrero, Rut"],"dc:date":["2013"],"dc:description":["Deals with the study of the Italian poster from a double viewpoint: the artistic and the communicative one, in the period from the end of the 19th century until the First World War. The Casa Ricordi is the most advanced one from the technical and business point of view, considering that it has the best musicians and illustrators in this time. The investigation means a contribution to the birth of the first Italian graphics companies, the seed for future publishing agencies. 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Contribuyó decisivamente al éxito del Liberty, un estilo tan cosmopolita como los ilustradores que trabajaban en Ricordi."],"dc:format":["application/pdf"],"dc:identifier":["https://dialnet.unirioja.es/servlet/oaites?codigo=41536"],"dc:language":["spa"],"dc:publisher":["Universidad Complutense de Madrid (España)"],"dc:rights":["LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI"],"dc:subject":["Editorial Comunicación Publicidad Liberty Ilustración Cartel","Publishing house Communication Advertising Liberty Illustration Poster"],"dc:title":["La editorial Ricordi y su aportación a la publicidad italiana de principios de siglo XX"],"dc:type":["text (thesis)"]},"updated_at":"2026-07-24T06:26:41Z"}