This thesis aims to address two inquiries regarding contemporary tattooing. The first goal is to explore how social media has changed the practice of tattooing while the second goal is to examine how tattoos are used to express or explore the differing facets of a person’s identity. Identity theory, social identity theory, semiotics, and the concepts of stigma and deviancy form the theoretical framework which allows one to understand the ways in which tattoos can provide insights into the various aspects of someone’s identity as well as how social media can influence members of the tattoo community. An online survey, semi-structured interviews, and participant observation were utilized to investigate the research questions. When analyzing the collected data, it became clear that social media is an influential force and valuable tool for members of the tattoo community to use when they are making decisions about their next tattoo and when they seek to engage with tattoo culture and each other outside of tattoo shops and conventions. Additionally, the data displayed how even tattoos that were not designed with a specific purpose in mind are still important as they allow for the tattooed person to shape the way in which they perceive themselves and are perceived by others, which can improve their confidence and self-esteem. The information presented within this thesis is significant in that it fills two gaps that were identified within academic research on tattoos while also displaying how advances in technology have impacted those who engage with the tattoo industry, culture, and community.
","abstract_html":"<p>This thesis aims to address two inquiries regarding contemporary tattooing. The first goal is to explore how social media has changed the practice of tattooing while the second goal is to examine how tattoos are used to express or explore the differing facets of a person’s identity. Identity theory, social identity theory, semiotics, and the concepts of stigma and deviancy form the theoretical framework which allows one to understand the ways in which tattoos can provide insights into the various aspects of someone’s identity as well as how social media can influence members of the tattoo community. An online survey, semi-structured interviews, and participant observation were utilized to investigate the research questions. When analyzing the collected data, it became clear that social media is an influential force and valuable tool for members of the tattoo community to use when they are making decisions about their next tattoo and when they seek to engage with tattoo culture and each other outside of tattoo shops and conventions. Additionally, the data displayed how even tattoos that were not designed with a specific purpose in mind are still important as they allow for the tattooed person to shape the way in which they perceive themselves and are perceived by others, which can improve their confidence and self-esteem. The information presented within this thesis is significant in that it fills two gaps that were identified within academic research on tattoos while also displaying how advances in technology have impacted those who engage with the tattoo industry, culture, and community.</p>","abstract_has_math":false,"creators":["Taylor, Delanee"],"institution":null,"degree_name":"M.A.","degree_level":"Masters Thesis","degree_discipline":null,"degree_department":null,"school":null,"contributors":["Esteban Gómez","Alejandro Cerón","Lynn Clark"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2024,"date_issued":"2024-03-01T08:00:00Z","date_published":"2024-03-01T08:00:00Z","updated_at":"2026-07-24T02:01:48Z","subjects":["Community","Identity","Social media","Tattoos","Anthropology","Communication","Critical and Cultural Studies","Social and Behavioral Sciences","Social and Cultural Anthropology","Social Psychology and Interaction"],"languages":["English (eng)"],"rights":["Copyright is held by the author. User is responsible for all copyright compliance.
"],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://digitalcommons.du.edu/etd/2375","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Esteban Gómez","Alejandro Cerón","Lynn Clark"]},{"key":"dc:creator","label":"Author","values":["Taylor, Delanee"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_level","label":"Degree Level","values":["Masters Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.A."]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Community","Identity","Social media","Tattoos","Anthropology","Communication","Critical and Cultural Studies","Social and Behavioral Sciences","Social and Cultural Anthropology","Social Psychology and Interaction"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English (eng)"]},{"key":"dc:rights","label":"Dc Rights","values":["Copyright is held by the author. User is responsible for all copyright compliance.
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"]},{"key":"dc:format","label":"Dc Format","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["#GetInked: An Anthropological Exploration of Tattooing and Social Media"]}]}],"canonical_facts":{"dc:contributor":["Esteban Gómez","Alejandro Cerón","Lynn Clark"],"dc:creator":["Taylor, Delanee"],"dc:description.abstract":["This thesis aims to address two inquiries regarding contemporary tattooing. The first goal is to explore how social media has changed the practice of tattooing while the second goal is to examine how tattoos are used to express or explore the differing facets of a person’s identity. Identity theory, social identity theory, semiotics, and the concepts of stigma and deviancy form the theoretical framework which allows one to understand the ways in which tattoos can provide insights into the various aspects of someone’s identity as well as how social media can influence members of the tattoo community. An online survey, semi-structured interviews, and participant observation were utilized to investigate the research questions. When analyzing the collected data, it became clear that social media is an influential force and valuable tool for members of the tattoo community to use when they are making decisions about their next tattoo and when they seek to engage with tattoo culture and each other outside of tattoo shops and conventions. Additionally, the data displayed how even tattoos that were not designed with a specific purpose in mind are still important as they allow for the tattooed person to shape the way in which they perceive themselves and are perceived by others, which can improve their confidence and self-esteem. The information presented within this thesis is significant in that it fills two gaps that were identified within academic research on tattoos while also displaying how advances in technology have impacted those who engage with the tattoo industry, culture, and community.
"],"dc:format":["application/pdf"],"dc:identifier":["https://digitalcommons.du.edu/etd/2375"],"dc:language":["English (eng)"],"dc:rights":["Copyright is held by the author. User is responsible for all copyright compliance.
"],"dc:subject":["Community","Identity","Social media","Tattoos","Anthropology","Communication","Critical and Cultural Studies","Social and Behavioral Sciences","Social and Cultural Anthropology","Social Psychology and Interaction"],"dc:title":["#GetInked: An Anthropological Exploration of Tattooing and Social Media"],"thesis:degree_level":["Masters Thesis"],"thesis:degree_name":["M.A."]},"updated_at":"2026-07-24T02:01:48Z"}