An Investigation of Factors Affecting the Adoption of E-payment System in Libya
Electronic payment systems (EPS) have received considerable attention from researchers and business owners worldwide, because of their potential to support economic development and growth. Despite the significant contribution of the growth in EPS to the ability to complete transactions via the Internet, Libya lags significantly behind developed countries in its adoption of EPS. This research focuses on factors affecting EPS adoption and use in Libya, explaining how they positively or negatively affect Libyan customers and organisations‟ willingness to adopt EPS. Data was collected via semi-structured interviews with different stakeholders, including consumers, organisational staff (e.g. Telecommunications Companies, Banks, the Ministry of Telecommunication and Informatics, etc.), and strategic decision-makers (e.g. the Under-Secretary of the Ministry of Communications, Director of Islamic Banking at Bank of Republic). The research implements Grounded Theory methods (GT), in particular the Straussian approach, to analyse, explore, and investigate the socio-organisational, technical, political, and economic factors affecting the adoption of EPS in Libya, and importantly the relationship between these factors. It discusses the impact of the factors identified, from both organisational and consumer perspectives, highlighting the factors and issues that need to be overcome to support successful adoption of EPS. The findings confirm that, for consumers and organisations alike, economic factors (e.g. perceived benefits, cooperation with existing entities, mutuality of stakeholders, Internet costs, standard of living, marketing businesses, awareness, withdrawal control, XX feasibility studies on EPS implementation, Islamic banking services and competition) are the core factors influencing the system‟s adoption. Furthermore, the findings revealed three new and significant factors of relevance to Libya, including standard of living, post coding and the unstable political situation in the country. These represent a unique contribution to the body of knowledge, illustrating the attitude of the Libyan people toward Internet usage, and current obstacles to EPS adoption. The use of substantive GT, in particular the Straussian approach, for data collection and data analysis in the field of EPS adoption, and the assessment of organisational and consumer attitudes, is unique to this research to the best of the researcher‟s knowledge. Thus, the research embodies a substantial contribution to the body of knowledge. The interpretive analysis of data using a Straussian approach has permitted the researcher to attain a deep understanding of the socio-organisational, economic, political, and technical factors affecting adoption of an E-payment system in Libya, as implemented by different stakeholders: Consumers, and Organisational. The benefits that the adoption of EPS in Libya will bring, include facilitation of online transactions, the availability of more secure websites, easier payment and access to the global markets. Furthermore, detailed recommendations are also being offered to assist decision-makers in the development and introduction of EPS in Libya, i.e. including the Communications and Informatics Ministry, which is hoped will advise internet service providers and companies to discount the cost of using the internet for limited bandwidths, in order to insure everyone access to the internet, and EPS.
E-payment system, Grounded theory, socio-organisational factors, economic factors, political factors, technical factors, organisational and customer perspectives, telecommunications sector, Libya
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