Effects Of Serveware Materiality On Food Perceptions, Consumption, and Waste

<p>Three lab studies and three field studies indicate that food waste and consumption is influenced by serveware disposability. Studies indicate that consumers waste more food when eating with disposable plates and consume more food when eating with permanent plates. The effect persists whether participants choose their own type and quantity of food or are given the same amount of food, whether they are responsible for plate disposal or not, and whether the serveware is touched/held or not. Process level support is provided via an IAT test to explain this effect as a perceptual readiness to dispose of food when on disposable serveware and to consume food when on permanent serveware.</p>

Name thesis:degree_name

Doctor of Philosophy

Level thesis:degree_level

Doctoral

Discipline thesis:degree_discipline

Business

Grantor

The Graduate School and University Center of The City University of New York

Year dc:date.available

2016

Author dc:creator

• Williamson, Sara

Advisor dc:contributor.advisor

• Lauren G. Block

Committee members dc:contributor.committeemember

• Stephen Gould
• Pragya Mathur
• Punam A. Keller

• Marketing
• Psychology
• consumer food waste
• categorization
• IAT
• material disposability
• serveware

Repository record dc:identifier

https://academicworks.cuny.edu/gc_etds/1352

OAI identifier oai:identifier

oai:academicworks.cuny.edu:gc_etds-2342