A Study in Business Writing: Exploring Writing Grants and Marketing Materials

“A Study in Business Writing: Exploring Writing Grants and Marketing Materials” discusses a graduate student’s volunteer experience creating grant and marketing materials for a local nonprofit mentoring program. The project demonstrates the learning process associated with writing business documents and establishes an understanding of a variety of business writing literacies. The overview of the project discusses lessons learned, highlights some important aspects of the grant writing process, and shows the creation of copy for a general marketing factsheet. The extensive index was included to show the editing and writing process and as a testament to the project. In many ways, the bulk of the project resides in the examples because they show how the final documents were impacted by the editing process. The project was collaborative, so it also gives indirect insight into the complexities of a working with a team and understanding the needs of a customer.

Grantor dc:publisher

Creighton University

Year dc:date.issued

2012

Author dc:creator

• Haynes, LaLeesha

Advisor dc:contributor.advisor

• Zacharias, Greg W.

Statement dc:rights

• Copyright is retained by the Author. A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.

Language dc:language.iso

en_US

Handle dc:identifier.uri

http://hdl.handle.net/10504/28469

OAI identifier oai:identifier

oai:cdr.creighton.edu:10504/28469