Factors of Giving to a Midwestern University

The purpose of this quantitative study was to investigate the factors that contribute to alumnae/i giving at a Midwestern university. Creswell’s (2014) post-positivist perspective was used as the theoretical framework, which is consistent with quantitative research and the scientific method. A need for further exploration of the factors and outcomes related to alumnae/i giving was significant in developing the study in order to assist development professionals with better identifying, cultivating and soliciting donors. The results indicated several negative relationships related to lifetime giving amount and number of years giving. Although hypothesis two showed a very small positive relationship, this relationship was weak. Specifically, the four hypotheses tested were not supported. This could be a result of using data that do not have a long history compared to other institutions. Relatively speaking, this institution is young in age, which may help explain why many of the hypotheses did not turn out as predicted.

Grantor dc:publisher

Creighton University

Year dc:date.issued

2018

Author dc:creator

• Scott, Brett A.

Advisor dc:contributor.advisor

• Hickman, Laura

Statement dc:rights

• Copyright is retained by the Author. A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.

Language dc:language.iso

en_US

Handle dc:identifier.uri

http://hdl.handle.net/10504/117941

OAI identifier oai:identifier

oai:cdr.creighton.edu:10504/117941