Economic Evaluation of New Product Proposals

The company selling to industrial markets faces much the same kind of pressure for product innovation as does the manufacturer serving consumer markets. Thus, producers of industrial goods are highly dependent on their development of new products for remaining competitive, for ensuring company growth, and for offsetting the effects of product obsolescence. | The problem that many executives fail to consider in launching a new-product venture is the prospect for economic success. This failure to make an economic evaluation of the product can be attributed to management's belief that an analysis is either too difficult to perform or that the methods used for quantitative analysis do not produce meaningful results. An investigation into this reasoning will frequently reveal that the decision maker does not fully comprehend the concepts involved in making an economic analysis.

Grantor dc:publisher

Creighton University

Year dc:date.issued

1975

Author dc:creator

• Lynch, John G.

Advisor dc:contributor.advisor

• No Advisor Listed

Statement dc:rights

• A non-exclusive distribution right is granted to Creighton University and to ProQuest following the publishing model selected above.

Language dc:language.iso

en_US

Handle dc:identifier.uri

http://hdl.handle.net/10504/115698

OAI identifier oai:identifier

oai:cdr.creighton.edu:10504/115698