There are many opportunities in the small retail business field for an individual desiring to operate his own establishment. Retail business is a facinating and attractive field to many. It is easy to enter, requires little capital, and no one is barred because he lacks either experience or skill. There are, however, many problems. A businessman provides goods and services for his customers in the hope of earning a profit by efficient operation. Profits, however, are not automatically assured when an individual goes into a retail business. There is always the very real possibility that "anticipated" profits may turn into losses. And if these losses continue, an individual will probably lose his investment in both time and capital. In spite of this possibility of loss, many creative and imaginative individuals enter retail business for the pleasure to be derived from being one's own boss, and for the hope of gain.
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