{"id":{"repo_id":"cornell","oai_identifier":"oai:ecommons.cornell.edu:1813/38954"},"canonical_url":"https://search.dev.ndltd.org/etd/cornell/oai:ecommons.cornell.edu:1813/38954","repository":{"repo_id":"cornell","name":"Cornell University","base_url":"https://ecommons.cornell.edu/server/oai/request"},"display":{"title":"Categorizing Cruise Lines In The North America Market By Passenger Perceived Experience","abstract":"Modern leisure cruising is one of the fastest-growing forms of international tourism. Academic researchers have studied leisure-cruise consumers, but there is less research on the cruise industry, in particular on the structure of the industry. For example, the only method used for categorizing cruise lines is based on price and positioning strategies. This study takes a data-driven approach and proposes a new means for categorizing cruise lines by cruiser perceived experience. Using JD Power customer satisfaction data collected from 3003 cruisers, the seven largest seven cruise lines in the North America market are clustered into three categories based on cruiser specific experiences. The categories show significant differences in cruiser experience. Crosstab analyses shows that the categories are also associated with the reasons that consumers select specific cruise lines. Furthermore, for different cruise line categories, the importance of experience components and the relationship between cruiser experience and loyalty are different.","abstract_html":"Modern leisure cruising is one of the fastest-growing forms of international tourism. Academic researchers have studied leisure-cruise consumers, but there is less research on the cruise industry, in particular on the structure of the industry. For example, the only method used for categorizing cruise lines is based on price and positioning strategies. This study takes a data-driven approach and proposes a new means for categorizing cruise lines by cruiser perceived experience. Using JD Power customer satisfaction data collected from 3003 cruisers, the seven largest seven cruise lines in the North America market are clustered into three categories based on cruiser specific experiences. The categories show significant differences in cruiser experience. Crosstab analyses shows that the categories are also associated with the reasons that consumers select specific cruise lines. Furthermore, for different cruise line categories, the importance of experience components and the relationship between cruiser experience and loyalty are different.","abstract_has_math":false,"creators":["Li, Yiwei"],"institution":"Cornell University","degree_name":"M.S., Hospitality Management","degree_level":"Master of Science","degree_discipline":"Hospitality Management","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":["Verma, Rohit"],"year":2014,"date_issued":"2014-08-18","date_published":"2014-08-18","updated_at":"2026-07-24T01:49:10Z","subjects":["cruise lines categories","cruiser experience"],"languages":["en_US"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/1813/38954","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeemember","label":"Committee Member","values":["Verma, Rohit"]},{"key":"dc:creator","label":"Author","values":["Li, Yiwei"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2015-01-07T20:57:45Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2019-08-19T06:00:38Z"]},{"key":"dc:date.issued","label":"Date","values":["2014-08-18"]},{"key":"dc:type","label":"Dc Type","values":["dissertation or thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Hospitality Management"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Master of Science"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S., Hospitality Management"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Cornell University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["cruise lines categories","cruiser experience"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/1813/38954"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Modern leisure cruising is one of the fastest-growing forms of international tourism. Academic researchers have studied leisure-cruise consumers, but there is less research on the cruise industry, in particular on the structure of the industry. For example, the only method used for categorizing cruise lines is based on price and positioning strategies. This study takes a data-driven approach and proposes a new means for categorizing cruise lines by cruiser perceived experience. Using JD Power customer satisfaction data collected from 3003 cruisers, the seven largest seven cruise lines in the North America market are clustered into three categories based on cruiser specific experiences. The categories show significant differences in cruiser experience. Crosstab analyses shows that the categories are also associated with the reasons that consumers select specific cruise lines. Furthermore, for different cruise line categories, the importance of experience components and the relationship between cruiser experience and loyalty are different."]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["Categorizing Cruise Lines In The North America Market By Passenger Perceived Experience"]}]}],"canonical_facts":{"dc:contributor.committeemember":["Verma, Rohit"],"dc:creator":["Li, Yiwei"],"dc:date.accessioned":["2015-01-07T20:57:45Z"],"dc:date.available":["2019-08-19T06:00:38Z"],"dc:date.issued":["2014-08-18"],"dc:description.abstract":["Modern leisure cruising is one of the fastest-growing forms of international tourism. Academic researchers have studied leisure-cruise consumers, but there is less research on the cruise industry, in particular on the structure of the industry. For example, the only method used for categorizing cruise lines is based on price and positioning strategies. This study takes a data-driven approach and proposes a new means for categorizing cruise lines by cruiser perceived experience. Using JD Power customer satisfaction data collected from 3003 cruisers, the seven largest seven cruise lines in the North America market are clustered into three categories based on cruiser specific experiences. The categories show significant differences in cruiser experience. Crosstab analyses shows that the categories are also associated with the reasons that consumers select specific cruise lines. Furthermore, for different cruise line categories, the importance of experience components and the relationship between cruiser experience and loyalty are different."],"dc:format.mimetype":["application/pdf"],"dc:identifier.uri":["https://hdl.handle.net/1813/38954"],"dc:language.iso":["en_US"],"dc:subject":["cruise lines categories","cruiser experience"],"dc:title":["Categorizing Cruise Lines In The North America Market By Passenger Perceived Experience"],"dc:type":["dissertation or thesis"],"thesis:degree_discipline":["Hospitality Management"],"thesis:degree_level":["Master of Science"],"thesis:degree_name":["M.S., Hospitality Management"],"thesis:institution_name":["Cornell University"]},"updated_at":"2026-07-24T01:49:10Z"}