{"id":{"repo_id":"cornell","oai_identifier":"oai:ecommons.cornell.edu:1813/37101"},"canonical_url":"https://search.dev.ndltd.org/etd/cornell/oai:ecommons.cornell.edu:1813/37101","repository":{"repo_id":"cornell","name":"Cornell University","base_url":"https://ecommons.cornell.edu/server/oai/request"},"display":{"title":"The Effectiveness Of Market Development Programs For U.S. Dairy Products","abstract":"This study examines the effectiveness of U.S. dairy export promotion programs on increasing foreign demand and enhancing producers' revenues. The analysis is based on two econometric models. An import demand equation based on panel data is derived to measure the responsiveness of U.S. dairy import demand in various countries to dairy export promotion. The Armington model is adopted to analyze both the short-run and long-run promotion effects on the market share. Then, the import demand model is used to simulate several in-sample scenarios involving alternative funding levels for export promotion to calculate average and marginal benefit-cost ratios for the programs. The results of this study indicate that the market development programs have increased the demand for U.S. dairy products in the foreign markets over the years, and they have generated an impressive positive return to producers for each dollar spent on promotion. It appears that market development programs were underfunded from a producer-welfare perspective unless the marginal rate of return on alternative uses of promotion was high.","abstract_html":"This study examines the effectiveness of U.S. dairy export promotion programs on increasing foreign demand and enhancing producers' revenues. The analysis is based on two econometric models. An import demand equation based on panel data is derived to measure the responsiveness of U.S. dairy import demand in various countries to dairy export promotion. The Armington model is adopted to analyze both the short-run and long-run promotion effects on the market share. Then, the import demand model is used to simulate several in-sample scenarios involving alternative funding levels for export promotion to calculate average and marginal benefit-cost ratios for the programs. The results of this study indicate that the market development programs have increased the demand for U.S. dairy products in the foreign markets over the years, and they have generated an impressive positive return to producers for each dollar spent on promotion. It appears that market development programs were underfunded from a producer-welfare perspective unless the marginal rate of return on alternative uses of promotion was high.","abstract_has_math":false,"creators":["Song, Liang"],"institution":"Cornell University","degree_name":"M.S., Agricultural Economics","degree_level":"Master of Science","degree_discipline":"Agricultural Economics","degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":["Gomez, Miguel I."],"year":2014,"date_issued":"2014-05-25","date_published":"2014-05-25","updated_at":"2026-07-24T01:49:04Z","subjects":["Market Development Program","Dairy Products","Export"],"languages":["en_US"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://hdl.handle.net/1813/37101","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.committeemember","label":"Committee Member","values":["Gomez, Miguel I."]},{"key":"dc:creator","label":"Author","values":["Song, Liang"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2014-07-28T19:25:00Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2019-05-26T06:00:28Z"]},{"key":"dc:date.issued","label":"Date","values":["2014-05-25"]},{"key":"dc:type","label":"Dc Type","values":["dissertation or thesis"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Agricultural Economics"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Master of Science"]},{"key":"thesis:degree_name","label":"Degree Name","values":["M.S., Agricultural Economics"]},{"key":"thesis:institution_name","label":"Thesis Institution Name","values":["Cornell University"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Market Development Program","Dairy Products","Export"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["en_US"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["https://hdl.handle.net/1813/37101"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This study examines the effectiveness of U.S. dairy export promotion programs on increasing foreign demand and enhancing producers' revenues. The analysis is based on two econometric models. An import demand equation based on panel data is derived to measure the responsiveness of U.S. dairy import demand in various countries to dairy export promotion. The Armington model is adopted to analyze both the short-run and long-run promotion effects on the market share. Then, the import demand model is used to simulate several in-sample scenarios involving alternative funding levels for export promotion to calculate average and marginal benefit-cost ratios for the programs. The results of this study indicate that the market development programs have increased the demand for U.S. dairy products in the foreign markets over the years, and they have generated an impressive positive return to producers for each dollar spent on promotion. It appears that market development programs were underfunded from a producer-welfare perspective unless the marginal rate of return on alternative uses of promotion was high."]},{"key":"dc:format.mimetype","label":"Dc Format Mimetype","values":["application/pdf"]},{"key":"dc:title","label":"Title","values":["The Effectiveness Of Market Development Programs For U.S. Dairy Products"]}]}],"canonical_facts":{"dc:contributor.committeemember":["Gomez, Miguel I."],"dc:creator":["Song, Liang"],"dc:date.accessioned":["2014-07-28T19:25:00Z"],"dc:date.available":["2019-05-26T06:00:28Z"],"dc:date.issued":["2014-05-25"],"dc:description.abstract":["This study examines the effectiveness of U.S. dairy export promotion programs on increasing foreign demand and enhancing producers' revenues. The analysis is based on two econometric models. An import demand equation based on panel data is derived to measure the responsiveness of U.S. dairy import demand in various countries to dairy export promotion. The Armington model is adopted to analyze both the short-run and long-run promotion effects on the market share. Then, the import demand model is used to simulate several in-sample scenarios involving alternative funding levels for export promotion to calculate average and marginal benefit-cost ratios for the programs. The results of this study indicate that the market development programs have increased the demand for U.S. dairy products in the foreign markets over the years, and they have generated an impressive positive return to producers for each dollar spent on promotion. It appears that market development programs were underfunded from a producer-welfare perspective unless the marginal rate of return on alternative uses of promotion was high."],"dc:format.mimetype":["application/pdf"],"dc:identifier.uri":["https://hdl.handle.net/1813/37101"],"dc:language.iso":["en_US"],"dc:subject":["Market Development Program","Dairy Products","Export"],"dc:title":["The Effectiveness Of Market Development Programs For U.S. Dairy Products"],"dc:type":["dissertation or thesis"],"thesis:degree_discipline":["Agricultural Economics"],"thesis:degree_level":["Master of Science"],"thesis:degree_name":["M.S., Agricultural Economics"],"thesis:institution_name":["Cornell University"]},"updated_at":"2026-07-24T01:49:04Z"}