Continuing and Professional Education (CPE) allows adults to pursue professional or personal development opportunities outside of a college degree. When it came to marketing these opportunities, CPE relied more on traditional marketing from a lack of digital marketing professionals, creating a weak social media presence. To help elevate their social media presence, a social media marketing strategy approach was utilized to improve CPE’s digital presence by setting objectives that focus on engagement, awareness, and as well as a campaign that focuses on the importance of continuing education. Data from research studies and professional articles specializing in digital marketing directed what types of strategies to use to boost social media. Using this approach increased audience interaction, views, follower growth, and content quality. This project aimed to increase followers, interactions, and awareness for CPE across three social channels (Instagram, Facebook, LinkedIn) between November 2024 to March 2025.
","abstract_html":"<p>Continuing and Professional Education (CPE) allows adults to pursue professional or personal development opportunities outside of a college degree. When it came to marketing these opportunities, CPE relied more on traditional marketing from a lack of digital marketing professionals, creating a weak social media presence. To help elevate their social media presence, a social media marketing strategy approach was utilized to improve CPE’s digital presence by setting objectives that focus on engagement, awareness, and as well as a campaign that focuses on the importance of continuing education. Data from research studies and professional articles specializing in digital marketing directed what types of strategies to use to boost social media. Using this approach increased audience interaction, views, follower growth, and content quality. This project aimed to increase followers, interactions, and awareness for CPE across three social channels (Instagram, Facebook, LinkedIn) between November 2024 to March 2025.</p>","abstract_has_math":false,"creators":["Ford, Kayla"],"institution":null,"degree_name":"Communication - Communication Studies Track","degree_level":"Thesis","degree_discipline":"Communication Department","degree_department":null,"school":null,"contributors":["Nili Cimand","Dr. Benjamin Baker","Dr. Tiffany N. Mcbride"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2025,"date_issued":"2025-01-01T08:00:00Z","date_published":"2025-01-01T08:00:00Z","updated_at":"2026-07-24T01:44:41Z","subjects":["Continuing and Professional Education","CPE","Education","Social Media","Marketing","Communication","Public Relations and Advertising"],"languages":["English"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://csuepress.columbusstate.edu/theses_dissertations/569","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Nili Cimand","Dr. Benjamin Baker","Dr. Tiffany N. Mcbride"]},{"key":"dc:creator","label":"Author","values":["Ford, Kayla"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"thesis:degree_discipline","label":"Discipline","values":["Communication Department"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Communication - Communication Studies Track"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Continuing and Professional Education","CPE","Education","Social Media","Marketing","Communication","Public Relations and Advertising"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://csuepress.columbusstate.edu/theses_dissertations/569"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["Continuing and Professional Education (CPE) allows adults to pursue professional or personal development opportunities outside of a college degree. When it came to marketing these opportunities, CPE relied more on traditional marketing from a lack of digital marketing professionals, creating a weak social media presence. To help elevate their social media presence, a social media marketing strategy approach was utilized to improve CPE’s digital presence by setting objectives that focus on engagement, awareness, and as well as a campaign that focuses on the importance of continuing education. Data from research studies and professional articles specializing in digital marketing directed what types of strategies to use to boost social media. Using this approach increased audience interaction, views, follower growth, and content quality. This project aimed to increase followers, interactions, and awareness for CPE across three social channels (Instagram, Facebook, LinkedIn) between November 2024 to March 2025.
"]},{"key":"dc:title","label":"Title","values":["Social Media Strategy for the Continuing and Professional Education Program"]}]}],"canonical_facts":{"dc:contributor":["Nili Cimand","Dr. Benjamin Baker","Dr. Tiffany N. Mcbride"],"dc:creator":["Ford, Kayla"],"dc:description.abstract":["Continuing and Professional Education (CPE) allows adults to pursue professional or personal development opportunities outside of a college degree. When it came to marketing these opportunities, CPE relied more on traditional marketing from a lack of digital marketing professionals, creating a weak social media presence. To help elevate their social media presence, a social media marketing strategy approach was utilized to improve CPE’s digital presence by setting objectives that focus on engagement, awareness, and as well as a campaign that focuses on the importance of continuing education. Data from research studies and professional articles specializing in digital marketing directed what types of strategies to use to boost social media. Using this approach increased audience interaction, views, follower growth, and content quality. This project aimed to increase followers, interactions, and awareness for CPE across three social channels (Instagram, Facebook, LinkedIn) between November 2024 to March 2025.
"],"dc:identifier":["https://csuepress.columbusstate.edu/theses_dissertations/569"],"dc:language":["English"],"dc:subject":["Continuing and Professional Education","CPE","Education","Social Media","Marketing","Communication","Public Relations and Advertising"],"dc:title":["Social Media Strategy for the Continuing and Professional Education Program"],"thesis:degree_discipline":["Communication Department"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["Communication - Communication Studies Track"]},"updated_at":"2026-07-24T01:44:41Z"}