This thesis examines the incident of Sigma Alpha Epsilon as a case study to analyze the rhetorical strategies that seek to restore an organization’s public image in the face of grave public offense. This thesis demonstrates how SAE national headquarter de-emphasize the idea of “tradition” that grounds its organizational character in order to avoid generalization from the public regarding the racism demonstrated by the University of Oklahoma chapter. By doing so, SAE reconstructs its image as a national organization that was misrepresented by the inappropriate and public actions of a few members. Understanding how apology works allows us to become a better critic and consumer of news and scandals we encounter in media. In the following, there will be a review of the literature in the field of communication studies to outline the previous research that informs my analysis. Afterwards, a rhetorical analysis will be provided. Applying the theory of apology from the communication studies, there will be an illustration of the rhetorical strategies used by the SAE national headquarters representatives to face the scandal to restore its organizational image.
","abstract_html":"<p>This thesis examines the incident of Sigma Alpha Epsilon as a case study to analyze the rhetorical strategies that seek to restore an organization’s public image in the face of grave public offense. This thesis demonstrates how SAE national headquarter de-emphasize the idea of “tradition” that grounds its organizational character in order to avoid generalization from the public regarding the racism demonstrated by the University of Oklahoma chapter. By doing so, SAE reconstructs its image as a national organization that was misrepresented by the inappropriate and public actions of a few members. Understanding how apology works allows us to become a better critic and consumer of news and scandals we encounter in media. In the following, there will be a review of the literature in the field of communication studies to outline the previous research that informs my analysis. Afterwards, a rhetorical analysis will be provided. Applying the theory of apology from the communication studies, there will be an illustration of the rhetorical strategies used by the SAE national headquarters representatives to face the scandal to restore its organizational image.</p>","abstract_has_math":false,"creators":["Yanoschik, Mark M"],"institution":null,"degree_name":"Communication - Communication Studies Track","degree_level":"Thesis","degree_discipline":"Communication Department","degree_department":null,"school":null,"contributors":["Dr. Mariko Izumi","Dr. Gina Sheeks","Amy Clines"],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2016,"date_issued":"2016-05-01T07:00:00Z","date_published":"2016-05-01T07:00:00Z","updated_at":"2026-07-24T01:44:55Z","subjects":["Sigma Alpha Epsilon","SAE","Rhetorical Analysis","Scandal","University of Oklahoma","Communication","Speech and Rhetorical Studies"],"languages":["English"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://csuepress.columbusstate.edu/theses_dissertations/250","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor","label":"Contributor","values":["Dr. Mariko Izumi","Dr. Gina Sheeks","Amy Clines"]},{"key":"dc:creator","label":"Author","values":["Yanoschik, Mark M"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.available","label":"Dc Date Available","values":["2017-08-07T07:00:00Z"]},{"key":"thesis:degree_discipline","label":"Discipline","values":["Communication Department"]},{"key":"thesis:degree_level","label":"Degree Level","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["Communication - Communication Studies Track"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Sigma Alpha Epsilon","SAE","Rhetorical Analysis","Scandal","University of Oklahoma","Communication","Speech and Rhetorical Studies"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://csuepress.columbusstate.edu/theses_dissertations/250"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["This thesis examines the incident of Sigma Alpha Epsilon as a case study to analyze the rhetorical strategies that seek to restore an organization’s public image in the face of grave public offense. This thesis demonstrates how SAE national headquarter de-emphasize the idea of “tradition” that grounds its organizational character in order to avoid generalization from the public regarding the racism demonstrated by the University of Oklahoma chapter. By doing so, SAE reconstructs its image as a national organization that was misrepresented by the inappropriate and public actions of a few members. Understanding how apology works allows us to become a better critic and consumer of news and scandals we encounter in media. In the following, there will be a review of the literature in the field of communication studies to outline the previous research that informs my analysis. Afterwards, a rhetorical analysis will be provided. Applying the theory of apology from the communication studies, there will be an illustration of the rhetorical strategies used by the SAE national headquarters representatives to face the scandal to restore its organizational image.
"]},{"key":"dc:title","label":"Title","values":["A Rhetorical Approach to Greek Life Scandal"]}]}],"canonical_facts":{"dc:contributor":["Dr. Mariko Izumi","Dr. Gina Sheeks","Amy Clines"],"dc:creator":["Yanoschik, Mark M"],"dc:date.available":["2017-08-07T07:00:00Z"],"dc:description.abstract":["This thesis examines the incident of Sigma Alpha Epsilon as a case study to analyze the rhetorical strategies that seek to restore an organization’s public image in the face of grave public offense. This thesis demonstrates how SAE national headquarter de-emphasize the idea of “tradition” that grounds its organizational character in order to avoid generalization from the public regarding the racism demonstrated by the University of Oklahoma chapter. By doing so, SAE reconstructs its image as a national organization that was misrepresented by the inappropriate and public actions of a few members. Understanding how apology works allows us to become a better critic and consumer of news and scandals we encounter in media. In the following, there will be a review of the literature in the field of communication studies to outline the previous research that informs my analysis. Afterwards, a rhetorical analysis will be provided. Applying the theory of apology from the communication studies, there will be an illustration of the rhetorical strategies used by the SAE national headquarters representatives to face the scandal to restore its organizational image.
"],"dc:identifier":["https://csuepress.columbusstate.edu/theses_dissertations/250"],"dc:language":["English"],"dc:subject":["Sigma Alpha Epsilon","SAE","Rhetorical Analysis","Scandal","University of Oklahoma","Communication","Speech and Rhetorical Studies"],"dc:title":["A Rhetorical Approach to Greek Life Scandal"],"thesis:degree_discipline":["Communication Department"],"thesis:degree_level":["Thesis"],"thesis:degree_name":["Communication - Communication Studies Track"]},"updated_at":"2026-07-24T01:44:55Z"}