Data-driven System Design in Service Operations
type: CreativeWork
description: The service industry has become an increasingly important component in the world's economy. Simultaneously, the data collected from service systems has grown rapidly in both size and complexity due to the rapid spread of information technology, providing new opportunities and challenges for operations management researchers. This dissertation aims to explore methodologies to extract information from data and provide powerful insights to guide the design of service delivery systems. To do this, we analyze three applications in the retail, healthcare, and IT service industries. In the first application, we conduct an empirical study to analyze how waiting in queue in the context of a retail store affects customers' purchasing behavior. The methodology combines a novel dataset collected via video recognition technology with traditional point-of-sales data. We find that waiting in queue has a nonlinear impact on purchase incidence and that customers appear to focus mostly on the length of the queue, without adjusting enough for the speed at which the line moves. We also find that customers' sensitivity to waiting is heterogeneous and negatively correlated with price sensitivity. These findings have important implications for queueing system design and pricing management under congestion. The second application focuses on disaster planning in healthcare. According to a U.S. government mandate, in a catastrophic event, the New York City metropolitan areas need to be capable of caring for 400 burn-injured patients during a catastrophe, which far exceeds the current burn bed capacity. We develop a new system for prioritizing patients for transfer to burn beds as they become available and demonstrate its superiority over several other triage methods. Based on data from previous burn catastrophes, we study the feasibility of being able to admit the required number of patients to burn beds within the critical three-to-five-day time frame. We find that this is unlikely and that…
abstract: The service industry has become an increasingly important component in the world's economy. Simultaneously, the data collected from service systems has grown rapidly in both size and complexity due to the rapid spread of information technology, providing new opportunities and challenges for operations management researchers. This dissertation aims to explore methodologies to extract information from data and provide powerful insights to guide the design of service delivery systems. To do this, we analyze three applications in the retail, healthcare, and IT service industries. In the first application, we conduct an empirical study to analyze how waiting in queue in the context of a retail store affects customers' purchasing behavior. The methodology combines a novel dataset collected via video recognition technology with traditional point-of-sales data. We find that waiting in queue has a nonlinear impact on purchase incidence and that customers appear to focus mostly on the length of the queue, without adjusting enough for the speed at which the line moves. We also find that customers' sensitivity to waiting is heterogeneous and negatively correlated with price sensitivity. These findings have important implications for queueing system design and pricing management under congestion. The second application focuses on disaster planning in healthcare. According to a U.S. government mandate, in a catastrophic event, the New York City metropolitan areas need to be capable of caring for 400 burn-injured patients during a catastrophe, which far exceeds the current burn bed capacity. We develop a new system for prioritizing patients for transfer to burn beds as they become available and demonstrate its superiority over several other triage methods. Based on data from previous burn catastrophes, we study the feasibility of being able to admit the required number of patients to burn beds within the critical three-to-five-day time frame. We find that this is unlikely and that…
author: Lu, Yina
language: English
keywords: Operations research
date published: 2013
date modified: 2026-07-24T01:44:32Z
provider: Columbia University
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Columbia University

PropertyValue
property ID: DOI
value: 10.7916/D8WM1MSF