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Clemson University

What Makes a Font Persuasive?: An Eye-Tracking Study of Perception in American and Chinese Assessment of Fonts

Degree

thesis:*
Name thesis:degree_name
Master of Arts (MA)
Level thesis:degree_level
Thesis

Author and committee

dc:creator, dc:contributor.*
Author dc:creator
  • Sulak, Kimberly
Contributors dc:contributor
  • Howard, Tharon
  • Hilligoss , Susan
  • Blakesley , David

Subjects

dc:subject × 7

Identifiers

dc:identifier.*
Repository record dc:identifier
https://open.clemson.edu/all_theses/1462
OAI identifier oai:identifier
oai:open.clemson.edu:all_theses-2462

Chain of custody

source
Harvested from
Clemson University
Base URL
open.clemson.edu/do/oai/
Last updated
2026-07-27
Source record
OAI-PMH GetRecord
citation

Sulak, Kimberly. What Makes a Font Persuasive?: An Eye-Tracking Study of Perception in American and Chinese Assessment of Fonts. Thesis thesis, https://open.clemson.edu/all_theses/1462