Consumer perceptions towards a smaller company with a superior positive brand image, acquired by a giant company with a more negative brand image

Kaewmanorom, Charoenporn

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Chalmers University of Technology

Consumer perceptions towards a smaller company with a superior positive brand image, acquired by a giant company with a more negative brand image

dc:creator Kaewmanorom, Charoenporn

dc:date.issued2013

Degree

thesis:*

Department dc:contributor.department: Chalmers tekniska högskola / Institutionen för teknikens ekonomi och organisation
Year dc:date.issued: 2013

Author and committee

dc:creator, dc:contributor.*

Author dc:creator: Kaewmanorom, Charoenporn

Subjects

dc:subject × 4

Rights

Language dc:language.iso: eng

Identifiers

dc:identifier.*

Handle dc:identifier.uri: https://hdl.handle.net/20.500.12380/181970
OAI record oai:identifier: https://odr.chalmers.se/oai/request?verb=GetRecord&metadataPrefix=dim&identifier=oai%3Aodr.chalmers.se%3A20.500.12380%2F181970

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Harvested from: Chalmers University of Technology
Base URL: odr.chalmers.se/oai/request
Last updated: 2026-08-21
Source record: OAI-PMH GetRecord

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citation

Kaewmanorom, Charoenporn. Consumer perceptions towards a smaller company with a superior positive brand image, acquired by a giant company with a more negative brand image. 2013. https://hdl.handle.net/20.500.12380/181970

Consumer perceptions towards a smaller company with a superior positive brand image, acquired by a giant company with a more negative brand image

Degree

Author and committee

Subjects

Rights

Identifiers

Chain of custody

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