What are the differences between how the social classes are portrayed in the News Media in regards to the drinking culture in Britain today?
There exists a discrepancy between how the news media portrays the drinking habits of the lower classes namely the 'underclass' and the working class, compared with the middle class and celebrity culture in Britain today. Using critical discourse analysis this research explores why the social classes are portrayed differently, who decides on this portrayal and why, as well as the social ramifications of such portrayals. This exploration will extend to the wider social issues which affect the discrepancy in media portrayal. Firstly by looking specifically at the nineteenth century, the social history of Britain's drinking culture and the class struggle that exists, as this was a period which highlights middle class dominance and has transcended the generations. Secondly, the acceptability of alcohol in British society and how this acceptability differs, dependent on the social class you belong to, according to media construction. Thirdly, an examination of class in modem Britain and how immunity is granted to the middle classes from condemnation from the media and the processes of the Law due to their perceived respectability and use of private and public space. Finally, media influence and how the news media is a business which seeks to increase its profits by being used as a tool in the transmission of ruling class ideology. This research focuses on the news portrayal from three newspapers; The Times, Daily Express and The Sun, as a means of examining the differences in portrayals dependent on the target audience of the newspaper. Societies reliance on the media to provide them with an insight into the world puts the media in a very powerful position. What this research aims to highlight is, that in order for there to be a cultural shift in Britain's relationship with alcohol, the middle class should no longer be able to hide behind the protection of the media, with all social groups needing to be open to scrutiny.
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