An investigation into AIDS prevention in the workplace : guidelines to a social marketing workplace preventative AIDS strategy

This dissertation comprises an application of social marketing principles and techniques to AIDS prevention in the workplace. The overall research objective of this dissertation is to investigate the provisions which have been made for AIDS in companies in South Africa, and to gain an understanding of the "preventative AIDS provisions" which the respondents consider practical to implement in their workplace, in order to generate conclusions and recommendations. The research findings, discussions and conclusions highlight areas for future research.

Grantor dc:publisher.institution

School of Management Studies

Year dc:date.issued

1991

Author dc:creator

• Pikholz, Tracey

Advisors dc:contributor.advisor

• Brice, Helen
• Wegner, Trevor

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/9654

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/9654