Social influence of siblings and friends in generation Y's development of risk preferences

Social influence can impact various characteristic of individual, including their beliefs, attitude and ultimately their behaviour. Social Marketing is an activity primarily concerned with identifying and modifying socially undesirable behaviours in a given population group. Adolescents typically receive the greatest amount of attention as they are highly prone to engaging in risky behaviour such as binge drinking, smoking and other dangerous activities.

Grantor dc:publisher.institution

School of Management Studies

Year dc:date.issued

2014

Author dc:creator

• Montandon, Andrew

Advisor dc:contributor.advisor

• Botha, E

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/8540

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/8540