Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization

This study uses a conceptual framework to enquire into the local appropriation of Information Communication Technologies (lCTs) within a rural, gender development organization. The purpose of this research has been to examine how lCTs can be integrated with an extant rural development organization to improve the effectiveness of trading activities. Three major viewpoints, development, technology and development and marketing were examined and these contributed to the conceptual framework, used in this study to guide and direct the research process. An interpretative field study using participative action research was the main data collection methodology.

Grantor dc:publisher.institution

Department of Information Systems

Year dc:date.issued

2004

Author dc:creator

• Rhodes, Joan Helen

Advisors dc:contributor.advisor

• Licker, Paul
• Roode, Dewald

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/5977

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/5977