{"id":{"repo_id":"cape-town","oai_identifier":"oai:open.uct.ac.za:11427/30927"},"canonical_url":"https://search.dev.ndltd.org/etd/cape-town/oai:open.uct.ac.za:11427/30927","repository":{"repo_id":"cape-town","name":"University of Cape Town","base_url":"https://open.uct.ac.za/oai/request"},"display":{"title":"Everyday Entrepreneurs: Documenting African Entrepreneurial Journeys","abstract":"In recent years, stories of African entrepreneurship have become popular online, highlighting the journeys, success and challenges that emerging entrepreneurs experience. However, many of these stories and platforms focus mainly on opportunity entrepreneurs and exclude necessity entrepreneurs who operate medium to small businesses, despite the fact that these entrepreneurs overwhelmingly outnumber their more affluent counterparts. Everyday Entrepreneurs is Media Creative Production undertaken with the aim of beginning to fill this gap by highlighting the narratives of some of the entrepreneurs that we encounter daily. The researcher created a web-based platform to showcase various entrepreneurial journeys. This was done by conducting qualitative interviews with seven small-to-medium business owners operating in Cape Town, South Africa, selected through a purposive sampling process. These interviews informed a series of profiles detailing the experiences of these entrepreneurs. The supporting research, as well as the motivations and experiences of the research are documented in the accompanying reflective essay.","abstract_html":"In recent years, stories of African entrepreneurship have become popular online, highlighting the journeys, success and challenges that emerging entrepreneurs experience. However, many of these stories and platforms focus mainly on opportunity entrepreneurs and exclude necessity entrepreneurs who operate medium to small businesses, despite the fact that these entrepreneurs overwhelmingly outnumber their more affluent counterparts. Everyday Entrepreneurs is Media Creative Production undertaken with the aim of beginning to fill this gap by highlighting the narratives of some of the entrepreneurs that we encounter daily. The researcher created a web-based platform to showcase various entrepreneurial journeys. This was done by conducting qualitative interviews with seven small-to-medium business owners operating in Cape Town, South Africa, selected through a purposive sampling process. These interviews informed a series of profiles detailing the experiences of these entrepreneurs. The supporting research, as well as the motivations and experiences of the research are documented in the accompanying reflective essay.","abstract_has_math":false,"creators":["Mukuka, Chisanga"],"institution":"Centre for Film and Media Studies","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":["Evans, Martha"],"committee_chairs":[],"committee_members":[],"year":2019,"date_issued":"2019","date_published":"2019","updated_at":"2026-07-22T22:23:13Z","subjects":["Media Studies"],"languages":[],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/11427/30927","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:contributor.advisor","label":"Advisor","values":["Evans, Martha"]},{"key":"dc:creator","label":"Author","values":["Mukuka, Chisanga"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2020-02-07T13:26:04Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2020-02-07T13:26:04Z"]},{"key":"dc:date.issued","label":"Date","values":["2019"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["Centre for Film and Media Studies"]},{"key":"dc:type","label":"Dc Type","values":["Master Thesis"]},{"key":"dc:type.qualificationlevel","label":"Dc Type Qualificationlevel","values":["Masters"]},{"key":"dc:type.qualificationname","label":"Dc Type Qualificationname","values":["MA"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Media Studies"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/11427/30927"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description.abstract","label":"Abstract","values":["In recent years, stories of African entrepreneurship have become popular online, highlighting the journeys, success and challenges that emerging entrepreneurs experience. However, many of these stories and platforms focus mainly on opportunity entrepreneurs and exclude necessity entrepreneurs who operate medium to small businesses, despite the fact that these entrepreneurs overwhelmingly outnumber their more affluent counterparts. Everyday Entrepreneurs is Media Creative Production undertaken with the aim of beginning to fill this gap by highlighting the narratives of some of the entrepreneurs that we encounter daily. The researcher created a web-based platform to showcase various entrepreneurial journeys. This was done by conducting qualitative interviews with seven small-to-medium business owners operating in Cape Town, South Africa, selected through a purposive sampling process. These interviews informed a series of profiles detailing the experiences of these entrepreneurs. The supporting research, as well as the motivations and experiences of the research are documented in the accompanying reflective essay."]},{"key":"dc:title","label":"Title","values":["Everyday Entrepreneurs: Documenting African Entrepreneurial Journeys"]}]}],"canonical_facts":{"dc:contributor.advisor":["Evans, Martha"],"dc:creator":["Mukuka, Chisanga"],"dc:date.accessioned":["2020-02-07T13:26:04Z"],"dc:date.available":["2020-02-07T13:26:04Z"],"dc:date.issued":["2019"],"dc:description.abstract":["In recent years, stories of African entrepreneurship have become popular online, highlighting the journeys, success and challenges that emerging entrepreneurs experience. However, many of these stories and platforms focus mainly on opportunity entrepreneurs and exclude necessity entrepreneurs who operate medium to small businesses, despite the fact that these entrepreneurs overwhelmingly outnumber their more affluent counterparts. 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