Public relations via Twitter : an analysis of South African commercial organisations

Background: As more people are using mobile phones to receive and read news, Twitter has become a popular communication tool, particularly for commercial brands in South Africa. This thesis investigates twelve South African organisations’ use of Twitter. It portrays Twitter as an informational network that allows conversational communication. It seeks to identify how commercial brands in South Africa use Twitter as a public relations/communication tool. Aim and Objective: In attempt to learn whether current South African tweets among certain organisations follow Western practices of public relations, the study aims to understand and identify how commercial brands in South Africa communicate with their publics through Twitter. Revealing the content of these organisations’ tweets facilitated the fulfilment of this objective.

Grantor dc:publisher.institution

Centre for Film and Media Studies

Year dc:date.issued

2015

Author dc:creator

• Moyo, Lungile

Advisor dc:contributor.advisor

• Bosch, Tanja E

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/13768

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/13768