Personality and attitude change through normative pressure

Some implications of the information content of expressed attitudes are discussed, and the literature on attitude change reviewed with this attitude-dimension in mind. 226 Ss responded to a scale measuring attitudes toward Africans, either on an individual basis in writing, or orally under pro- or anti-African normative pressure in an Asch-type situation. The confederates were successively replaced by naive Ss. Extreme attitude change was found, but the personality correlates of change were unclear. A laboratory analogue of the perpetuation of attitudinal norms was successfully provided. These and certain unexpected results are discussed.

Grantor dc:publisher.institution

Department of Psychology

Year dc:date.issued

1968

Author dc:creator

• Colman, Andrew M

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/13097

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/13097