Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter
type: CreativeWork
description: This paper explores the mobile social networking patterns of a sample of Black, White and Coloured adolescents attending three different schools in Cape Town, South Africa. The researcher utilises the Uses and Gratifications theory and qualitative research methodology in the form of focus groups and one-on-one semi-structured interviews to explore what gratifications this sample of students, aged 14-7 years, derive from three mobile social networking brands - MXit, Facebook and Twitter.
abstract: This paper explores the mobile social networking patterns of a sample of Black, White and Coloured adolescents attending three different schools in Cape Town, South Africa. The researcher utilises the Uses and Gratifications theory and qualitative research methodology in the form of focus groups and one-on-one semi-structured interviews to explore what gratifications this sample of students, aged 14-7 years, derive from three mobile social networking brands - MXit, Facebook and Twitter.
author: Griffiths, Samantha
language: eng
date published: 2012
date modified: 2026-07-22T22:23:42Z
provider: University of Cape Town
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: Centre for Film and Media Studies

PropertyValue
property ID: Handle
value: http://hdl.handle.net/11427/12052