{"id":{"repo_id":"cape-town","oai_identifier":"oai:open.uct.ac.za:11427/11897"},"canonical_url":"https://search.dev.ndltd.org/etd/cape-town/oai:open.uct.ac.za:11427/11897","repository":{"repo_id":"cape-town","name":"University of Cape Town","base_url":"https://open.uct.ac.za/oai/request"},"display":{"title":"Barack Obama's rise to power : reinventing political campaigns","abstract":"This research paper uses content analysis to analyse the subtext of Obama's campaign messages and virtual ethnography to analyse the way that information technology was used to further his campaign's goals. The findings suggest that while historic forces, such as economic turbulence and the unpopularity of outgoing President George W Bush, helped propel Obama to power, his campaign was nonetheless revolutionary. 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It will be argued that it contained several elements of trail blazing innovation that are likely to redefine political communications in the U.S and globally.","abstract_has_math":false,"creators":["Araujo-Quintero, Carolina"],"institution":"Centre for Film and Media Studies","degree_name":null,"degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":2009,"date_issued":"2009","date_published":"2009","updated_at":"2026-07-22T22:23:45Z","subjects":[],"languages":["eng"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"http://hdl.handle.net/11427/11897","outbound_label":"Handle","outbound_source":"dc:identifier.uri"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Araujo-Quintero, Carolina"]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date.accessioned","label":"Dc Date Accessioned","values":["2015-01-10T06:50:57Z"]},{"key":"dc:date.available","label":"Dc Date Available","values":["2015-01-10T06:50:57Z"]},{"key":"dc:date.issued","label":"Date","values":["2009"]},{"key":"dc:publisher.department","label":"Dc Publisher Department","values":["Centre for Film and Media Studies"]},{"key":"dc:publisher.institution","label":"Dc Publisher Institution","values":["University of Cape Town"]},{"key":"dc:type","label":"Dc Type","values":["Master Thesis"]},{"key":"dc:type.qualificationlevel","label":"Dc Type Qualificationlevel","values":["Masters"]},{"key":"dc:type.qualificationname","label":"Dc Type Qualificationname","values":["MA"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language.iso","label":"Language (ISO)","values":["eng"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier.uri","label":"Identifier URI","values":["http://hdl.handle.net/11427/11897"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Includes abstract.","Includes bibliographical references."]},{"key":"dc:description.abstract","label":"Abstract","values":["This research paper uses content analysis to analyse the subtext of Obama's campaign messages and virtual ethnography to analyse the way that information technology was used to further his campaign's goals. The findings suggest that while historic forces, such as economic turbulence and the unpopularity of outgoing President George W Bush, helped propel Obama to power, his campaign was nonetheless revolutionary. It will be argued that it contained several elements of trail blazing innovation that are likely to redefine political communications in the U.S and globally."]},{"key":"dc:title","label":"Title","values":["Barack Obama's rise to power : reinventing political campaigns"]}]}],"canonical_facts":{"dc:creator":["Araujo-Quintero, Carolina"],"dc:date.accessioned":["2015-01-10T06:50:57Z"],"dc:date.available":["2015-01-10T06:50:57Z"],"dc:date.issued":["2009"],"dc:description":["Includes abstract.","Includes bibliographical references."],"dc:description.abstract":["This research paper uses content analysis to analyse the subtext of Obama's campaign messages and virtual ethnography to analyse the way that information technology was used to further his campaign's goals. 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