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School of Management Studies
On the nomological relations of culture and market orientation : the case of the German and South African automotive industries
Abstract
dc:description.abstractThe current research examines the effects of cultural institutions on the relationships of market orientation and its theorized antecedents. Market orientation (MO) is one of the most prominent topics in scholarly marketing research.
Degree
thesis:*- Grantor dc:publisher.institution
- School of Management Studies
- Year dc:date.issued
- 2009
Author and committee
dc:creator, dc:contributor.*- Author dc:creator
-
- Gress, Tobias
- Advisor dc:contributor.advisor
-
- Burgess, Steven Michael
Rights
- Language dc:language.iso
- eng
Identifiers
dc:identifier.*- Handle dc:identifier.uri
- http://hdl.handle.net/11427/11881
- OAI identifier oai:identifier
- oai:open.uct.ac.za:11427/11881