Property and valuation methods in new media: an examination of existing theories and practices and their applicability to new media ventures

New media has become a major part of our daily routine and influences both our social interactions and the ways in which we conduct business. Not only does it provide new business tools to existing business models, it has also created a platform from which new forms of commerce and exchange can emerge. These novel enterprises are largely unrestrained by the capital and regulatory requirements of traditional forms of business and have other peculiar characteristics that may challenge our current views on ‘property’ and ‘ownership’. The potential of new media to compete with, and potentially displace, players in the ‘real economy’ requires a further examination of the valuation methods currently applied to business ventures, in particular those in which intellectual property and intangible assets are a major component. It is beyond the scope of this dissertation to propose alternative methods of valuing intellectual property in the new media environment. It does, however, aim to consider various theories on property and traditional valuation methods in light of this new phenomena.

Grantor dc:publisher.institution

Department of Public Law

Year dc:date.issued

2013

Author dc:creator

• Strutt, Christina Magdelena

Advisor dc:contributor.advisor

• Collier, Debbie

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/11570

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/11570