The effects of partner type on condom choice and condom use
South Africa has one of the world's highest rates of HIV infection. Little previous research has focused on the relationship between individuals in different sexual contexts and their attitudes toward condom choice. I tested the hypotheses that (a) implicit and explicit measures of attitudes towards condom choice would show that individuals in casual sexual contexts, compared to those in the context of exclusive sexual relationships, would spontaneously associate more strongly with brand-name condoms over generic condoms, and (b) there would be a positive correlation between explicit and implicit attitudes towards condom choice.
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