Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010

This research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally.

Grantor dc:publisher.institution

School of Management Studies

Year dc:date.issued

2011

Author dc:creator

• Jere, Mlenga Golden

Advisor dc:contributor.advisor

• Burgess, Steven Michael

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/10974

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/10974