Improving the viability of a regional government funded trade promotion organisation : a case study

The objective of this dissertation is to understand the critical elements that are needed to ensure the viability of a government funded regional trade promotion organisation. This is done by using the Western Cape Trade and Investment Promotion Agency of the Western Cape (Wesgro) as a case study. The mandate of Wesgro is (a) to attract and facilitate foreign and domestic direct investment into the Western Cape, (b) to grow exports of products and services of the Western Cape through development of export capability, demand and market access, (c) to market the Western Cape as a competitive business destination within the national and international arenas. The mandate aims to contribute to the strengthening of the province and promote equitable participation in the economy by sectors of the community and all regions of the province.

Grantor dc:publisher.institution

School of Management Studies

Year dc:date.issued

2009

Author dc:creator

• Xaba, Gloria Sibongile Zanele

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/10734

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/10734