A modern econometric approach to estimating theoretically consistent demand systems of retail brands

This paper conducts an empirical investigation of the cake mix and frosting demand system using daily data on sales figures, prices and marketing mix variables. SUR maximum likelihood is used to estimate static and dynamic (error correction) linear almost ideal demand systems. Results compare static and dynamic model estimates.

Grantor dc:publisher.institution

School of Economics

Year dc:date.issued

2011

Author dc:creator

• De Villiers, Dylan

Language dc:language.iso

eng

Handle dc:identifier.uri

http://hdl.handle.net/11427/10360

OAI identifier oai:identifier

oai:open.uct.ac.za:11427/10360