{"id":{"repo_id":"byu","oai_identifier":"oai:scholarsarchive.byu.edu:etd-2090"},"canonical_url":"https://search.dev.ndltd.org/etd/byu/oai:scholarsarchive.byu.edu:etd-2090","repository":{"repo_id":"byu","name":"Brigham Young University","base_url":"https://scholarsarchive.byu.edu/do/oai/"},"display":{"title":"Disaster Communication Networks: A Case Study of the Thai Red Cross and Their Disaster Communication Response to the Asian Tsunami","abstract":"Disaster victims and vulnerable populations are audiences that communications professionals and scholars have ignored. Public relation practices dominate current disaster communication policy. This study examines the disaster communication network, including policy and practice, of the Thai Red Cross, before, during, and after the Asian tsunami. Disaster communication(s) is defined as the sharing and exchange of information with the victims immediately affected by a disaster. This definition focuses specifically on the vulnerable audience and allows response efforts to emerge from multiple disciplines. Focusing response efforts on victims' assessed needs and abilities allows for a multi-disciplinary approach to mitigate further suffering. The disciplines of health, development, and communications converge for efficient disaster management. This case study gives great insight into the cultural chasm between policy making and practical application and also reveals the value of personal initiative. A proposed model of disaster communication is offered. Significantly more research is needed in the area of disaster communications.","abstract_html":"Disaster victims and vulnerable populations are audiences that communications professionals and scholars have ignored. Public relation practices dominate current disaster communication policy. This study examines the disaster communication network, including policy and practice, of the Thai Red Cross, before, during, and after the Asian tsunami. Disaster communication(s) is defined as the sharing and exchange of information with the victims immediately affected by a disaster. This definition focuses specifically on the vulnerable audience and allows response efforts to emerge from multiple disciplines. Focusing response efforts on victims' assessed needs and abilities allows for a multi-disciplinary approach to mitigate further suffering. The disciplines of health, development, and communications converge for efficient disaster management. This case study gives great insight into the cultural chasm between policy making and practical application and also reveals the value of personal initiative. A proposed model of disaster communication is offered. Significantly more research is needed in the area of disaster communications.","abstract_has_math":false,"creators":["Matthews, Tami J."],"institution":"Brigham Young University - Provo","degree_name":"MA","degree_level":null,"degree_discipline":null,"degree_department":null,"school":null,"contributors":[],"advisors":[],"committee_chairs":[],"committee_members":[],"year":null,"date_issued":"","date_published":null,"updated_at":"2026-07-24T01:28:46Z","subjects":["Disaster communications","health communications","development communications","disaster response","disaster management","diffusion theory","participatory theory","Sphere Project","international development","Thai Red Cross","tsunami","policy","practice","culture","natural disaster","health","development","communication"],"languages":["English"],"rights":[],"rights_urls":[],"identifier_entries":[]},"links":{"outbound_url":"https://scholarsarchive.byu.edu/etd/1091","outbound_label":"Repository record","outbound_source":"dc:identifier"},"metadata_groups":[{"id":"people","label":"People","entries":[{"key":"dc:creator","label":"Author","values":["Matthews, Tami J."]}]},{"id":"academic_context","label":"Academic Context","entries":[{"key":"dc:date","label":"Dc Date","values":["2006-12-08T08:00:00Z"]},{"key":"dc:publisher","label":"Institution","values":["Brigham Young University - Provo"]},{"key":"dc:type","label":"Dc Type","values":["Thesis"]},{"key":"thesis:degree_name","label":"Degree Name","values":["MA"]}]},{"id":"subjects_keywords","label":"Subjects and Keywords","entries":[{"key":"dc:subject","label":"Dc Subject","values":["Disaster communications","health communications","development communications","disaster response","disaster management","diffusion theory","participatory theory","Sphere Project","international development","Thai Red Cross","tsunami","policy","practice","culture","natural disaster","health","development","communication"]}]},{"id":"language_rights","label":"Language and Rights","entries":[{"key":"dc:language","label":"Dc Language","values":["English"]}]},{"id":"identifiers","label":"Identifiers","entries":[{"key":"dc:identifier","label":"Identifier","values":["https://scholarsarchive.byu.edu/etd/1091","https://scholarsarchive.byu.edu/context/etd/article/2090/viewcontent/ETD_CISOPTR_876.pdf"]}]},{"id":"additional","label":"Additional Metadata","entries":[{"key":"dc:description","label":"Description","values":["Fine Arts and Communications; Communications"]},{"key":"dc:description.abstract","label":"Abstract","values":["Disaster victims and vulnerable populations are audiences that communications professionals and scholars have ignored. Public relation practices dominate current disaster communication policy. This study examines the disaster communication network, including policy and practice, of the Thai Red Cross, before, during, and after the Asian tsunami. Disaster communication(s) is defined as the sharing and exchange of information with the victims immediately affected by a disaster. This definition focuses specifically on the vulnerable audience and allows response efforts to emerge from multiple disciplines. Focusing response efforts on victims' assessed needs and abilities allows for a multi-disciplinary approach to mitigate further suffering. The disciplines of health, development, and communications converge for efficient disaster management. This case study gives great insight into the cultural chasm between policy making and practical application and also reveals the value of personal initiative. A proposed model of disaster communication is offered. Significantly more research is needed in the area of disaster communications."]},{"key":"dc:format","label":"Dc Format","values":["application:pdf"]},{"key":"dc:source","label":"Dc Source","values":["Brigham Young University - Provo"]},{"key":"dc:title","label":"Title","values":["Disaster Communication Networks: A Case Study of the Thai Red Cross and Their Disaster Communication Response to the Asian Tsunami"]}]}],"canonical_facts":{"dc:creator":["Matthews, Tami J."],"dc:date":["2006-12-08T08:00:00Z"],"dc:description":["Fine Arts and Communications; Communications"],"dc:description.abstract":["Disaster victims and vulnerable populations are audiences that communications professionals and scholars have ignored. Public relation practices dominate current disaster communication policy. This study examines the disaster communication network, including policy and practice, of the Thai Red Cross, before, during, and after the Asian tsunami. Disaster communication(s) is defined as the sharing and exchange of information with the victims immediately affected by a disaster. This definition focuses specifically on the vulnerable audience and allows response efforts to emerge from multiple disciplines. Focusing response efforts on victims' assessed needs and abilities allows for a multi-disciplinary approach to mitigate further suffering. The disciplines of health, development, and communications converge for efficient disaster management. This case study gives great insight into the cultural chasm between policy making and practical application and also reveals the value of personal initiative. A proposed model of disaster communication is offered. Significantly more research is needed in the area of disaster communications."],"dc:format":["application:pdf"],"dc:identifier":["https://scholarsarchive.byu.edu/etd/1091","https://scholarsarchive.byu.edu/context/etd/article/2090/viewcontent/ETD_CISOPTR_876.pdf"],"dc:language":["English"],"dc:publisher":["Brigham Young University - Provo"],"dc:source":["Brigham Young University - Provo"],"dc:subject":["Disaster communications","health communications","development communications","disaster response","disaster management","diffusion theory","participatory theory","Sphere Project","international development","Thai Red Cross","tsunami","policy","practice","culture","natural disaster","health","development","communication"],"dc:title":["Disaster Communication Networks: A Case Study of the Thai Red Cross and Their Disaster Communication Response to the Asian Tsunami"],"dc:type":["Thesis"],"thesis:degree_name":["MA"]},"updated_at":"2026-07-24T01:28:46Z"}