Customer Acquisition Training for ACN Independent Representatives

The following report discusses the design, development, and evaluation of an online training on customer acquisition of telephone customers for a telecommunications company called ACN. The report includes a description of the following elements of the project: (a) the need and purpose for the instruction, (b) the target audience of the instruction, (c) the methodology and rationale for the design of the instruction based on relevant literature, (d) an existing materials search, (e) the instructional materials, (f) the evaluation, (g) the critique, (h) the schedule, and (i) the final budget report. The instruction was found to effectively teach learners the intended objectives which related to understanding the ACN approach to customer acquisition and how to answer common customer questions. Learners in the small group test gained an average of 58.8% on the posttest following completion of the instruction. In addition, qualitative feedback from learners was positive, with all of the learners suggesting that the instruction was helpful, well organized, and accessible. Content experts indicated that the instruction complemented the current ACN training system and that the essential content was covered in a logical manner, and design experts indicated that proper instructional design and web-based training principles were implemented.

Name thesis:degree_name

MS

Grantor dc:publisher

Brigham Young University - Provo

Author dc:creator

• Shippen, Kaly Gillette

• telecommunications
• ACN
• relationship marketing
• online training
• customer acquisition
• warm market
• web-based training
• Provenzano
• Cupisz
• Educational Psychology

Language dc:language

English

Repository record dc:identifier

https://scholarsarchive.byu.edu/etd/343

OAI identifier oai:identifier

oai:scholarsarchive.byu.edu:etd-1342