The Role of Marketing Activities in Commercializing Technological Innovation
type: CreativeWork
description: The purpose of this thesis is explore, analyze, deconstruct, and explain the marketing activities of digital marketing, and the 4P’s and positioning using real-world technological examples to gain a full understanding of the roles they each hold within the commercialization of technological innovation.
abstract: The purpose of this thesis is explore, analyze, deconstruct, and explain the marketing activities of digital marketing, and the 4P’s and positioning using real-world technological examples to gain a full understanding of the roles they each hold within the commercialization of technological innovation.
author: Jackson, Jacob
language: en_US
date published: 2016-04-28
date modified: 2026-07-27T19:03:56Z
provider: College at Brockport
publisher: Networked Digital Library of Theses and Dissertations
type: WebPage
source organization: College at Brockport

PropertyValue
property ID: Handle
value: http://hdl.handle.net/20.500.12648/6908